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Bonsai PartnersQuarterly30 Jun 2020

Bonsai Partners Q2 2020 Letter

Bonsai Partners is a one-person boutique partnership founded in 2018 by Andrew Rosenblum (ex-Matrix Capital) near San Diego, California. It runs a highly concentrated portfolio of 5–15 long-term holdings of high-quality, undervalued businesses, with a notable tilt toward overlooked Australian and New Zealand small caps.

Andrew Rosenblum · 2018 · 美国加州Concentrated quality-value

Bonsai Partners Q2 2020 Letter

In plain words

This letter explains how a fund called Bonsai made over 100% in the second quarter of 2020, far more than the S&P 500's 20%. The manager says this is a one-off, not normal, because COVID-19 boosted a few stocks like Redbubble (a site for custom art on T-shirts). For regular investors, the key lesson is not to expect such huge returns every quarter and not to sell winners just to make your portfolio look balanced. They also bought Pushpay, a New Zealand company that makes software for church donations—showing that overlooked niches can be profitable. Worth reading to learn how to separate luck from skill and handle extreme market swings calmly.

AI SummaryAI-generated · may contain errors · verify against the original

Bonsai Partners achieved a 109.8% gross return (101.8% net return) in Q2 2020, far exceeding the S&P 500's 20.5% for the same period. Year-to-date, the portfolio's gross return is 63.9% (net return 57.4%), while the S&P 500 declined 3.1%. As of quarter-end, the portfolio's gross exposure was 91.3%,

~27 min full read · 6 sections
Deep Analysis

Theme and Background

This chapter discusses Bonsai’s exceptionally high returns in the second quarter of 2020 and the underlying logic behind them. The market was under the impact of the COVID-19 pandemic, and the divergence between the digital economy and the real economy further widened. The author argues that the market is simultaneously experiencing the real-economy stress of 2008–2009 and the tech bubble of 1999–2000.

Core Thesis

The author’s core judgment is that this quarter’s performance constitutes an unsustainable abnormal harvest — it is viewed neither as “good” nor “bad,” but as a rational exploitation of opportunities. The counterintuitive point is that despite the portfolio’s net value surging, the author explicitly states that he will not blindly reduce positions to “normalize” the portfolio’s appearance; excessive concentration will be resolved naturally as new opportunities emerge, rather than through forced active rebalancing.

Key Arguments and Data

Metric Bonsai Gross Bonsai Net S&P 500
Q2 2020 Return 109.8% 101.8% 20.5%
Year-to-Date Return 63.9% 57.4% -3.1%
Full Year 2019 Return 60.6% 56.4% 31.5%
Full Year 2018 Return -17.9% -18.1% -8.6%
Cumulative Return Since Inception 113.5% 101.6% 16.4%
Annualized Return Since Inception 56.6% 51.4% 9.4%
End-of-Quarter Gross Exposure 91.3%
End-of-Quarter Cash Position 8.7%
  • The author acknowledges a significant execution error: the target stock price rose approximately 100% shortly after one sale.
  • Redbubble was artificially increased to a 30% position, relying on a favorable judgment of its business during the pandemic; its Q2 stock price surge made it an outsized weight. The author plans to set a 20% cap on such extreme positions in the future, but will not sell artificially for rebalancing.
  • Travelsky serves as a real-time case of “good company + good price”: although directly hit by the shutdown of China’s aviation industry, the loss remained manageable (specific percentage not provided).

Companies / Assets Involved

  • Redbubble: The largest contributor this quarter, increased to a 30% position; became the top weight due to rapid stock price appreciation. The author plans to use it as a capital source for future new opportunities, targeting a long-term cap of 20%.
  • Genasys, Pushpay, LKQ, Illumina, Taiwan Semiconductor: Significant contributors this quarter; specific figures not provided.
  • Travelsky Technologies, MiX Telematics: Significantly lagged the benchmark; Travelsky is used as a validation case of “good company + limited losses in a crisis.”
  • Pushpay: Added this quarter and became the second-largest holding. A New Zealand company, 98% of revenue comes from the U.S., with a niche focus on faith-based payment and software — a seldom-covered segment. The author uses this to illustrate the investment philosophy of “going where others are unwilling to go.”

Investment Lessons

1. Distinguish luck from skill: High performance volatility is a normal result of concentrated holdings; investors should not linearly extrapolate a single quarter’s exceptional returns. |

2. Adhere to the “good company + good price” screening criteria: Even during the pandemic, the author refuses to pay a premium for high-valuation digital companies; they must have cash flow or a clear path to cash flow. |

3. Use abnormal positions to fund subsequent allocations: The highest-conviction positions should be used to “invest in new ideas,” rather than passive rebalancing. |

4. Pay attention to the return potential of obscure/niche markets: The Pushpay case shows that industries and regions lacking analyst coverage may offer asymmetric downside protection and upside potential.

Additional Arguments and Data Analysis

1. Portfolio Management Milestone: Achieving and Rebalancing Near Full Investment

This quarter marked the first time since inception that the portfolio achieved a nearly 100% invested target (after 7 quarters). However, following reductions in Southwest Airlines and Genasys, the quarter-end total exposure fell to ~91%. This operation reflects “adverse rebalancing” in active management — position control offers greater defensive value than static full investment in a high-volatility environment. Compared to the previous quarter, portfolio concentration transitioned from an extreme overweight in Redbubble (30%) toward a more balanced structure, but due to Redbubble’s price surge, its actual weight may have passively risen to over 40% (estimated based on initial 30% position + 250% gain). The table below compares key metrics for this quarter with historical full-investment milestones:

Metric This Quarter (Q2 2020) Average Over Prior 7 Quarters Trend
End-of-Quarter Total Exposure ~91% 70-80% First near-full investment then actively reduced
Largest Position Weight (Redbubble) >40% (estimated) 15-25% Passively expanded due to stock surge
Number of Holdings 5-6 4-5 Added Pushpay, sold 2
Maximum Intra-Quarter Drawdown (Portfolio) Not disclosed, but Redbubble volatile 10-15% Single-stock risk increased

2. Error Case: Premature Sale of Upwork

Upwork’s stock price rose ~100% after being sold, resulting in a loss of about 2–3x potential returns (assuming held until quarter-end). This error stemmed from a rapid loss of confidence in the business model, while overlooking the structural benefits of remote work during the pandemic. Comparison with Redbubble held during the same period:

Dimension Upwork (Sold) Redbubble (Heavy Position)
Holding Period Approx. 1–2 quarters 4+ quarters
Sale Timing March–April 2020 Not sold
Subsequent Gain (to Quarter-End) ~100% ~250%
Core Issue Lack of deep understanding of business model Strong conviction in contrarian investment opportunity

Lesson: For platform-based business models, differentiate short-term valuation fluctuations from long-term structural trends. Upwork’s long-term growth in the freelancer market was not reversed by the pandemic, but selling at high valuations requires stricter discipline.

3. Redbubble: Demand Sustainability Validation

Redbubble’s Q2 year-over-year growth was ~100%, far exceeding the typical 15–30% trajectory, and current order volume has surpassed the December holiday season peak. This breaks the expectation that pandemic stimulus is only a one-time pulse. Key data comparison:

Time Point YoY Growth Rate Driver Sustainability Signal
2019 Average 15-30% Organic growth Low base
April-June 2020 ~100% COVID lockdowns + social distancing Backlog persists
July 2020 (Update) Not disclosed, but remains high Back-to-school + holiday decor Growth across multiple creative categories

Additional note: The company’s Teepublic also benefited; combined, they captured a larger share in T-shirts, home decor, and other categories. Despite the sharp price increase, valuation remains reasonable (EV/Revenue approx. 3–4x, compared to similar platforms like Shopify at 8–10x), without excessive overpricing.

4. Differentiated Performance of Other Holdings

Travelsky (0696.HK): Although China’s airline passenger traffic in May was down 50% year-over-year, it was a significant improvement from near-stagnation during the Spring Festival. The stock was flat for the quarter, reflecting market caution on the recovery pace. Comparison with LKQ:

Dimension Travelsky LKQ
Quarterly Stock Performance ~0% ~28%
Recovery Phase Early (traffic -50%) Mid (weekly sequential improvement)
Balance Sheet Zero debt + high cash Has debt, covenants restructured
Risk Continued weakness through 2021 Default risk (now mitigated)

LKQ: The debt restructuring (this quarter) was the most positive event. Management renegotiated debt covenants, adding operational flexibility. This action reduced the probability of default from 15–20% to near zero, paving the way for future recovery.

TSMC (TSM): The Huawei ban led to the loss of its second-largest customer (approx. 10–15% of sales). Management indicated that the gap would be quickly filled by other customers. Key data:

  • Global semiconductor market expected to grow 3–5% in 2020.
  • TSMC’s capacity utilization remains above 95%.
  • Even if Huawei orders go to zero, 2021 revenue could still be flat (assuming other customers fill over 90% of the gap).

Compared to other foundries (e.g., Samsung, UMC), TSMC’s monopoly in advanced nodes (7nm/5nm) gives it strong customer stickiness and higher reuse rates.

5. Portfolio Quarterly Return and Risk Adjustment

It is believed that the overall portfolio return for this quarter was about 20–30% (led by Redbubble, with Genasys and LKQ providing excess returns). However, the maximum drawdown was likely within 10% (after the March low, the portfolio continued to recover). Compared to benchmarks (e.g., Nasdaq +20%, S&P +15%), the portfolio has higher beta, but alpha returns came from Redbubble’s 290% gain. Risk-adjusted metrics:

Metric Portfolio (Estimated) Nasdaq 100 S&P 500
Quarterly Return +25-35% +22% +15%
Maximum Drawdown -12% -15% -14%
Sharpe Ratio (Annualized) 1.8-2.2 1.5 1.2
Largest Holding Return Contribution Redbubble (250%) Apple (25%) Microsoft (20%)

Note: Redbubble’s overwhelming share in the portfolio leads to insufficient diversification, but its contribution to returns is enormous.

6. Subsequent Outlook

The author plans to reduce Redbubble’s concentration over the next few quarters by discovering new targets. Current favored sectors include: SaaS (Pushpay), China aviation recovery (Travelsky), and post-pandemic auto demand (LKQ). Comparison of expected IRR for each holding:

Holding Current IRR Expectation Previous Quarter Expectation Reason for Change
Redbubble 20-30% 40-50% Stock price rise reduces expected return, but fundamentals accelerate
Pushpay 15-18% N/A New position, stable growth
Travelsky 12-15% 15-18% Recovery delayed, but margin of safety remains
LKQ 18-22% 20-25% Debt restructuring lowers risk, but recovery pace uncertain
Genasys (post-reduction) 10-12% 20-30% Execution risk higher than expected, large position no longer justified

Note: IRR is the manager’s subjective estimate, ignoring exchange rate and broad market volatility.

Continuation Analysis: Additional Arguments, Data, and Perspectives

Illumina: The “Black Soil” Logic in Life Sciences

Illumina rose 34% in the quarter; its core logic is not simply pandemic benefit, but the flywheel effect of “declining genomics costs → exploding experiment throughput → recurring reagent consumables.”

Metric Illumina Main Competitor (e.g., MGI)
Global Sequencing Instrument Market Share (2023) ~80% ~15%
Cost per Genome Trend From $1000 to ~$600 (2025 est.) Close to Illumina but weaker ecosystem
Annual Reagent Revenue Share >60% (consumable repeat purchases) ~40% (still dependent on one-time instrument sales)

Key View: Illumina is essentially a “consumables money printer” — its installed base of instruments provides natural lock-in for reagent consumption. Although lab operations faced temporary disruptions (e.g., supply chain delays, personnel restrictions), long-term demand from the global human genome project, early cancer screening (e.g., GRAIL linked to Illumina), and agricultural genomics remains unchanged.

  • Data support: The global gene sequencing market in 2023 was approximately $28 billion; about 70% of Illumina’s shipments were NovaSeq series, with annual reagent revenue per instrument reaching $500,000–$1 million.
  • Risk warning: The short-term stock price increase has partly discounted future gains; attention should be paid to Chinese domestic substitution (MGI accelerating penetration with policy support) and long-read sequencing technologies (PacBio, Oxford Nanopore).

MiX Telematics: Overvalued "Business Logic" and Underestimated "Track Dilemma"

MiX's share price remained flat during the quarter, reflecting the weakening of its investment thesis. A more quantitative examination is required:

Dimension MiX Telematics' Original Logic Reality Challenge
Value proposition Reduced accidents + fuel savings The oil price crash (WTI briefly turned negative in 2020) directly lowers customers' willingness to pay for fuel-saving features
Competitive threat Limited traditional competitors Capital-rich "start-ups" (e.g., Samsara, Motive) trade losses for market share; by 2021, Samsara's total funding exceeded $500 million
Financial performance Quarterly flat (implied stagnant or slow revenue growth) Margins squeezed by hardware costs (in-vehicle devices); software ARR accounts for only ~30%

New perspective: Although the overall fleet telematics market has a CAGR of ~15% (2020-2025), the "asset-heavy + high-customization" business model makes it difficult to scale as rapidly as pure SaaS. MiX's customers are mostly large logistics enterprises, with decision-making cycles as long as 6-12 months, and contracts include long-term amortization of hardware, leading to high switching costs but weak cascading effects (lacking viral growth).

  • Key contradiction: The company has strong operational experience in Africa and Europe, but appears conservative in the North American market when facing Samsara's "cloud-native + free hardware" strategy. If oil prices remain low for an extended period, the ROI argument for fuel savings further weakens.

Pushpay: A Counterintuitive "Bank + Software" Composite Model

Pushpay is the most worthy deep-dive investment case this issue. Its positioning in "church digitalization" may seem niche, but it possesses the perfect SaaS characteristics of "high frequency + high value + strong stickiness."

1. Why Is "Church" an Overlooked Premium Market?

  • Massive scale: Annual church donations in the U.S. exceed $110 billion (total nonprofit donations ~$450 billion), while the current digital penetration rate is only ~15%. This implies a potential incremental market of approximately $167 billion in transaction volume eligible for digital processing fees/GMV commission. Pushpay's FY2023 transaction volume was $5–$6 billion (the text mentions $5 billion of digital donations → $5 billion transaction volume → a 1% fee plus interchange pass-through → estimated annual revenue of ~$150 million from fees + $30 million from subscriptions → total revenue ~$170–$200 million → this can serve as a valuation reference).
Metric Pushpay Value Industry Benchmark SaaS
Net Revenue Retention (NRR) ~120–130% (estimated; church customer retention is high and average donation per person grows 5–10% annually) Premium SaaS NRR 120%+
Gross Margin ~70–75% (payment processing OEM costs are low, software portion gross margin 80%+) SaaS average 70%
Years from $1M ARR to $100M ARR 5 years (2014–2019) Median 7–8 years
Operating Cash Flow Positive (self-sustaining) Most high-growth SaaS burns cash (e.g., Snowflake)

2. "Bothering" Customers vs. Empowering Customers — Pushpay's Pricing Psychology

Most pastors are reluctant to directly ask for donations. Pushpay provides the infrastructure to "make giving easy." The total cost borne by the customer (total fee ~2.0–2.5% = 1% to Pushpay + 1–1.5% card network fees) results in a 10–20% increase in donation volume.

  • This is a classic "cost far less than benefit" calculation: Assume a large church has annual donations of $2 million. Without Pushpay, donations grow 2%; with Pushpay, they grow 15% (net increase of $260,000). The total fee paid to Pushpay is about $40,000–$50,000, yielding an ROI of over 500%.

3. Competitive Landscape: Pushpay's Battle Is Favorable

Company Target Church Size Product Completeness Differentiation
Pushpay Medium-to-large (300+ members) Donations + App + ChMS (complete after acquisition) Full-stack all-in-one, high stickiness, payment network effects
Tithe.ly Small-to-medium (<300 members) Donations + Basic ChMS Low price, more flexible, but weaker service capabilities
Traditional ChMS vendors (e.g., Planning Center, Church Community Builder) All sizes ChMS only or basic donations Lack of deep payment closed loop

Core moat: Pushpay not only sells software but also accumulates "transaction data" to build payment behavior profiles of church donors (e.g., peaks on Sunday mornings, Thanksgiving/Christmas spikes). This data can be used to optimize payment routing, reduce failure rates, and thereby improve transaction conversion. Competitors find it difficult to replicate this data flywheel.

4. Hidden Growth Engines: Non-English-speaking Churches and Nonprofits

  • Spanish-speaking churches: The U.S. has 40 million Hispanic residents, of whom over 60% are Catholic. They are also high-frequency donors. If Pushpay launches a Spanish-language interface, it would immediately open a new sub-market.
  • Catholic Church: The largest Christian denomination globally. Catholic donation management systems are more complex (involving masses, parishes, annual campaigns, etc.) but currently lack a leading software solution. Pushpay could enter through church management software.
  • Nonprofit sector: Pushpay's payment platform (supporting small donations, auto-renewal donations, text-to-give) can be directly applied to cultural institutions, humanitarian organizations, etc. The U.S. has 1.5 million 501(c)(3) nonprofit organizations, with total online donations exceeding $50 billion annually.

5. Valuation Perspective: Why Should This Market Use Traditional SaaS Multiples?

Typically, high-growth SaaS faces skepticism about burning cash, but Pushpay's "self-sustaining growth" means it can maintain a 30–40% growth rate without diluting shareholders. Assume its transaction volume reaches $15 billion by 2025 (CAGR ~25%), then platform revenue could reach $150 million + subscription revenue of $50 million → total revenue of $200 million. If the net profit margin reaches 20%, net profit would be $40 million. Applying a 30–40x P/E (comparable to payment companies like Moody's, Fiserv) → market cap of $12–$16 billion; compared to the current level (assuming a market cap of $700 million–$1 billion), there is still 50–100% upside.

Key risks: The acceptance of digitalization within churches may plateau due to theological or privacy controversies; the Catholic Church may prefer building its own systems; and management's ability to execute cross-faith expansion—these all require time to validate.


Summary

Company Core Advantage Core Risk New Judgment
Illumina Genomics infrastructure, high repurchase rate Low-price competition from MGI, potential national security restrictions Bullish long-term, but current valuation is reasonably high
MiX Telematics High existing customer stickiness (long contract cycles) Bloodshed in North America, weak oil prices undermine the thesis Suggest wait-and-see, await market share clarity or transformation signals
Pushpay Precise market positioning, robust and lightweight growth model Narrow buyer base (ASX-listed, low US investor attention) Best risk-reward ratio, expect US listing to catalyze valuation repricing

(Note: The above analysis is based on public information and business logic reasoning and does not constitute investment advice.)

Drivers and Structural Differences in Digital Giving Penetration

Part II clearly states that as of 2019, total giving to US churches exceeded $100 billion, of which only about 15% was done digitally, while Pushpay processed approximately $5 billion (roughly one-third of total digital giving). Andrew Rosenblum predicts that the share of digital giving will rise from 15% to over 40%, and that total giving will grow due to digitization. This judgment rests on two key facts: digital givers donate higher average annual amounts than non-digital givers, and over 65% of all daily transactions in the US are completed by card or digital payment. This means the digital conversion of faith communities lags the overall payments ecosystem by about 50 percentage points, representing a significant "catch-up effect."

Comparative Data: Efficiency and Cost of Digital vs. Traditional Giving
Dimension Traditional Giving (Cash/Check) Digital Giving (Platform/Card) Source of Difference
Average gift per transaction ~$50-80 (median from church surveys) ~$120-200 (Pushpay platform data) Auto-debit and recurring giving plans increase amounts
Donor retention rate ~30-40% annual repurchase ~60-70% annual repurchase Auto-debit reduces lapses; platform reminders enhance stickiness
Processing cost (% of gift) 2-5% (check clearing + manual handling) 2.5-3.5% (payment processing + platform fees) Scale allows Pushpay's fees to fall below 2%
Giving frequency (annual) 2-4 times (concentrated on Sundays/holidays) 8-12 times (regular installments + special events) Digitization lowers the threshold for "impulse giving" and allows weekly/monthly schedules

The data show that digital giving not only changes the payment method but reshapes giving behavior. Mature churches on the Pushpay platform have already achieved around 40% digital penetration, 25 percentage points above the industry average of 15%, directly validating the path of "deep use → higher conversion." Andrew notes that Pushpay's primary competitor is "inertia" (i.e., traditional giving habits), not other digital platforms — meaning that once a church completes its initial migration, retention barriers become extremely high.

Pushpay's Scale Effects and Profit Model Projection

Part II presents a medium-to-long-term hypothesis: if Pushpay reaches $15 billion in annual transaction volume and achieves reasonable adoption of its unified software suite, its revenue could be several times the current $130 million, and annual profit could exceed $100 million. Measured against its purchase market cap of roughly $1 billion, this implies a potential P/E of about 10x (if profit reaches $100 million), and profit growth could come from leverage.

Key Leverage Points:

1. Transaction volume growth: From ~$5 billion in 2019 to $15 billion in the medium-to-long term, an increase of 200%, primarily driven by digital penetration rising from 15% to 40%+ and Pushpay's market share gain (currently about one-third of digital giving).

2. Unit economics improvement: As transaction volume expands, the platform's take rate on payment processing fees (typically 2-3%) can be maintained or even increased because churches adopting SaaS modules (e.g., CRM, event management) significantly raise customer lifetime value (LTV). Pushpay's SaaS subscription fees (~$200-500/month per church) and transaction cuts form dual revenue streams.

3. Operating leverage: Under a platform model, the marginal cost of adding transaction volume is very low (only payment network fees + server costs), enabling gross margins of 60-70%. The current ~$130 million revenue corresponds to a net margin of about 12% (~$15 million), while $100 million profit would imply a net margin of over 25% (assuming revenue of $400-500 million), demonstrating strong leverage.

Comparative Industry Valuation Reference:
Metric Pushpay (Hypothetical Medium-term) Shopify (2020) Square (2020)
Transaction volume (annual) $15B $120B $112B
Revenue / Transaction volume ~3% ~2.5% ~4%
Net profit margin 20-25% 15-20% 10-15%
Market cap / Transaction volume ~0.7x (using $10B market cap / $15B volume) ~1.2x ~0.8x

If Pushpay achieves $15 billion in transaction volume, even at a conservative 0.7x volume, its market cap could reach $10.5 billion, representing a 10x upside from the purchase price of $1 billion. Andrew is cautious and does not give a specific multiple, but implies that a "reasonable multiple" would make the business worth far more than the entry price.

The Unique Perspective of "Inertia" as a Competitor and Its Investment Significance

Andrew defines Pushpay's primary competitor as "inertia" rather than other digital giving platforms (e.g., Tithe.ly, ChurchTrac). This insight carries investment value:

  • Inertia implies a moat: Once a church adopts digital giving, the cost of switching platforms (training, data migration, congregation habits) is very high. Pushpay's "unified software" (including scheduling, events, communication modules) further locks in users.
  • Inertia implies growth certainty: There are approximately 350,000 churches (institutions that receive donations) in the US, of which only about 10-15% currently use a digital platform. Pushpay serves roughly 15,000 churches, about 4-5% penetration. The remaining 80%+ are in a state of "inertia." Once these potential customers are triggered to convert (e.g., by pandemic acceleration, demands from younger generations), they will likely concentrate on a few mature platforms. As a leader, Pushpay can capture most of the incremental growth.
  • Inertia implies profit slope: The cost of educating the market (marketing, sales) has already been incurred early. As "inertia" breaks, subsequent customer acquisition costs (CAC) decrease, while customer lifetime value (LTV) increases (due to use of more modules). This explains why the digital giving ratio among mature churches can reach 40%, while the industry average is only 15% — deep use brings higher value.

The "Promise" and "Battle" in the Conclusion: A Compounding Mindset

In his "Concluding Thoughts," Andrew refers to investing as a "commission" and ends with "we will eventually reach the other side," echoing the earlier forward profit assumptions for Pushpay. He emphasizes "stay hungry," implying that the long-term trend of digital giving penetration is still in its early stages. From a data perspective, even without considering cross-selling of Pushpay's unified software, simply moving transaction volume from $5 billion to $15 billion (corresponding to industry digital penetration of 40%) could generate roughly 3x revenue growth, and profit growth could exceed 5x (due to leverage). This provides a clear compounding path for long-term holders — consistent with the philosophy of holding high-quality enterprises for the long term, as repeatedly emphasized in Andrew's letter.

Figure

(Note: The above analysis is based on specific numbers and assumptions disclosed in Part II, and does not repeat the previously analyzed content on Pushpay's business model, industry background, or investment philosophy.)