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Colossus (Invest Like the Best / Business Breakdowns)Podcast16 Jun 2020Source: investlikethebest.libsyn.comHost: Patrick O'Shaughnessy

John Collison – Growing the Internet Economy - [Invest Like the Best, EP.178]

In plain words

This conversation features Stripe co-founder John Collison on the internet economy. He believes it's still early, only 5%-6% of the total economy, with huge growth ahead. He's optimistic about globalization, where developers from developing countries can more easily participate. Key holdings: Stripe (itself, valued at $36B, helping global entrepreneurs register US companies via Atlas), Shopify (bullish, as internet infrastructure), and Constellation Software (bullish, a rare tech conglomerate with ~500 business units).

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Stripe co-founder John Collison discussed the growth of the internet economy in an interview, stating that his company’s mission is "to increase the GDP of the internet," with its latest valuation reaching $36B. Core views include: the internet economy is still in its early stages, and more infrastr

~16 min full read · 9 sections
Deep Analysis

John Collison – Growing the Internet Economy - [Invest Like the Best, EP.178]

Overview

John Collison (Stripe co-founder) in conversation with Patrick O'Shaughnessy. Stripe's mission is to "increase the GDP of the internet," with a latest valuation of $36B. The core theme: the internet economy is still in its early stages (only 5%-6% of total economic activity), and the infrastructure opportunity is far from saturated. Collison also explores whether the industrial conglomerate model can be applied to the technology sector, how to measure the value of intangible assets, and the boundaries of the "no-code movement."

The most impactful judgment of the episode: John Collison argues that current Generally Accepted Accounting Principles (GAAP) systematically understate the true profitability of technology companies—because R&D spending is treated as an expense rather than capital, and there is simply no accepted method for measuring the "useful life of software." He states bluntly: "I have no patience for people who constantly complain about non-GAAP metrics—accounting standards are human inventions, and we should be able to discuss better ways."


Theme 1: Internet Economy Is in the "Very Early Stage of the S-Curve"; the Second-Order Effect Is the Most Interesting

John Collison believes that the internet economy accounts for only 5%-6% of the overall economy. Most people mistakenly think it is mature, but it is actually far from the inflection point.

  • Scale and Maturity: Collison cites data that the internet economy currently accounts for only 5%-6% of the total economy, and "the vast majority of economic activity has not yet been empowered by the internet." "The future will reverse; most economic activity will become internet-enabled, but we are still in the very early stage of the S-curve."
  • Impact of COVID: He agrees with Shopify CEO Tobias Lütke's assessment that "the pandemic compressed the next 10 years into the present," but he emphasizes that this did not change the long-term trend, only accelerated it.
  • The Second-Order Effect Is Key: Collison distinguishes between "first-order effects" (faster computers → faster bank calculations) and "second-order effects" (excess computing power → video games/smartphones → Uber). He believes the most worthwhile bet in the current internet economy is the second-order effect—globalization (more developers from developing countries participating; Stripe Atlas has already helped companies from India, Venezuela, and the Gaza Strip register in the U.S.), and "product innovation comes from smaller niche markets" (global audiences make niche products large enough markets).

Deduction and Falsification Signals: If, after the pandemic recedes, the share of the internet economy does not increase significantly (e.g., stays below 10%), then the "early stage" thesis is falsified. If the second-order effects—such as the globalization of "long-tail business"—fail to continue emerging, then Collison's optimistic assumption is invalid.


Theme 2: Why Are Tech Companies Rarely “Industrial Conglomerate-Style” Acquirers? — Capital Allocation and the “Shared Platform” Substitute

Collison argues that the tech industry lacks single-industry conglomerates like Danaher or LVMH because the VC system provides an alternative “shared platform,” and high tech valuations make it difficult to execute a “buy low” strategy.

  • Historical Comparison: Collison points out that the successful model of industrial conglomerates is “buying low in large volumes + retaining management autonomy + sharing a best-practice platform.” Typical examples: Danaher’s “Lean Manufacturing” methodology; Vail Resorts acquiring ski resorts while keeping local operations teams.
  • Why Tech Is Different: Two reasons — ① VCs replace the “best-practice platform”: An eight-person startup can access management methodologies, recruiting support, and executive networks through VCs like Sequoia Capital, without needing to be absorbed into a conglomerate. ② Valuation differences: Tech companies are generally overvalued, making it hard for a conglomerate strategy of “buying low and selling high” to work. Collison notes that Constellation Software is the only exception, with roughly 500 independent business units.
  • Why Stripe Itself Is Not More Aggressive in Acquisitions: Collison admits, “We still have a lot of low-hanging fruit to solve internally.” In particular, he explains the historical lesson of the payments industry: the previous generation of payment platforms were stitched together through acquisitions (7-8 different systems), resulting in a fragmented customer experience. Stripe chooses to “start from the ideal API and work backward to achieve it,” so acquisitions are not a core strategy.

Uncertainty: Collison says, “Stripe will become more acquisition-oriented in the future” — when the company matures and platform breadth becomes a core need. But he does not provide a timeline.


Theme 3: Book Figures Cannot Measure the True Value of Tech Companies — Accounting Standards Need a "Product Manager-Style" Reconstruction

Collison argues that current GAAP accounting standards are "nearly useless" for tech companies, as they treat R&D spending as an expense rather than capital, and completely fail to measure the useful life of intangible assets like software.

  • "Multi-Objective Conflict" in Accounting: From a product manager's perspective, Collison notes that accounting must simultaneously serve tax, internal management, creditor assessment, and equity valuation — each with different needs. "GAAP is not carved in stone; it's human-made, and we can discuss better ways."
  • Tangible Capital vs. Intangible Capital: Compare a coffee machine (tangible capital, with a clear market price and depreciable) to Stripe's Radar anti-fraud system (intangible capital, difficult to value). "You and I both want to know: after stripping out future growth investments, what is this company's actual earning power? But existing financial statements cannot answer this question at all."
  • Internal Management Practices: Internally, Stripe distinguishes between "investment-type spending" and "operational-type spending" at the "system level" — CapEx for maintaining the current competitive position (e.g., "treadmill machines") and CapEx for expansion. Collison cites Warren Buffett's 1986 "owner earnings" concept, arguing that tech companies should distinguish between "maintenance spending" and "growth spending."
  • Implications for Investors: Collison believes the ideal scenario would be "public companies directly disclosing their internal management dashboards," but even Stripe's own internal metrics are "not yet fully satisfactory." He criticizes current practices where "non-GAAP metrics are often too generous — companies classify all spending as R&D and claim long-term returns."

Falsifiable Condition: If future accounting standards are reformed (e.g., capitalizing SaaS subscription customer acquisition costs), the "profitability" of certain tech companies could shrink significantly — this would validate Collison's view.


Theme 4: Speed vs. Scale – Payments Is a Scale Business, but During Tech Transitions, "Speed Is a Lethal Weapon"

Collison argues that payments is fundamentally a scale business (extremely high fixed costs), but when technology paradigms shift, speed becomes the true moat.

  • Payments is a "massive fixed cost" business: Collison admits, "When we first started, many people said, 'Payments is a scale business, you can't make it big,' and we pushed back… Now that we're actually running the business, we realize it really is a scale business." Stripe deploys engineering teams worldwide (Singapore connecting to local Malaysian banks, Ireland connecting to the French local card network). These fixed investments mean that "only a sufficiently large transaction volume can generate profits."
  • The dialectic of speed vs. scale: He uses Microsoft as an example – during the Windows era, network effects and lock-in were the core advantages; but when the paradigm shifted (browser, mobile internet), speed became the key. "Facebook is a company that moves very fast in technical execution: when Live video appeared, it quickly decided it needed to own that capability and executed rapidly."
  • Stripe's own culture: Collison emphasizes that "speed is part of employee quality of life – no one wants to work at a company like IBM." He mentions the company's internal "war game" style self-tests, ensuring the team can ship products quickly, even if some of those businesses directly compete with startups.

Implication: If a paradigm-level shift occurs in the future of payments infrastructure – such as central bank digital currencies or new blockchain protocols – whether Stripe can adapt quickly will be the key test of whether its "speed culture" is genuine.


Theme 5: Management Methodology – Writing Culture, Small Team Launches, and Real-Time Questioning of Complexity

Collison outlines several key principles in Stripe's internal management practices.

  • Writing Culture: Collison quotes co-founder Patrick's sentence – "Stripe is a celebration of the written word, conveniently incorporated in Delaware." He believes that "the returns to writing are severely underestimated." The core principle of internal communication: "Can you explain it clearly to a friend at a bar?" – removing all corporate jargon.
  • Small Team Launches: "Anything new Stripe launches, the initial core team is fewer than 10 people, sometimes fewer than 5." The original Stripe went from the first line of code to the first customer in just three months. "The common mistake large companies make is: 300 people working for three years without ever getting market feedback."
  • The "Five Whys" and "Drill-Down" Questioning: Collison gives an example – at the time, the industry said "instant registration is impossible" due to AML compliance requirements and the like. Stripe's approach was to ask "Why? What is the underlying reason? Where is it written?" – until they found the real constraint. "This 'Five Whys' method is the core approach for product teams to generate original thinking."
  • Bottom-Up vs. Top-Down: Collison describes a dual-track mechanism – teams can explore spontaneously (e.g., the credit card team discovered a brief interruption during Visa hardware switching and optimized it themselves); the company's strategic layer provides "high-level guidance" (e.g., "internationalization is a priority"), but the specific execution direction is decided by the teams.

Uncertainty: Collison acknowledges, "We still haven't found a good way to measure software engineering output." – Currently, Stripe extensively uses engineer surveys as a substitute, but "it's still in the early stages."


提及的标的

标的 嘉宾态度 关键数据
Stripe Self-assessment (not explicitly stated, but implied confidence in its own model) Latest valuation not disclosed; $36B from the previous round; business covers global markets; engineering teams in Dublin, Singapore, Mexico City; Atlas helps global entrepreneurs register US companies
Visa Neutral (business partner; mentions Stripe is a direct integrator) No specific data disclosed
MasterCard Neutral (mentioned alongside Visa) No specific data disclosed
Amazon Bullish (as a model of a "capital allocation technology company") Cites: Alexa team has "thousands or even tens of thousands" of people
Netflix Neutral (compared to Disney, believes the competition between the two is "more evenly matched") No specific data disclosed
Disney Neutral (compared to Netflix) No specific data disclosed
Warby Parker Bullish (as a representative of "digital-native disruptors") No specific data disclosed
Shopify Bullish (as part of "internet infrastructure") No specific data disclosed
GitHub Bullish (as "developer tool infrastructure") No specific data disclosed
Salesforce Neutral (as a case of "acquisition-driven technology company") Mentions acquisition of desk.com turned into Service Cloud; no specific data disclosed
Oracle Neutral (as a historical B2B case; references the book Softwar) No specific data disclosed
Facebook Bullish on execution speed (as a positive example of "large tech companies maintaining speed") No specific data disclosed; mentions its rapid execution of Live video strategy
Google Neutral (as a case of "good technology execution") No specific data disclosed; mentions OKR system originated from Intel
Danaher Neutral (as a positive example of an industrial conglomerate) Mentions "lean manufacturing" methodology
LVMH Neutral (as a case of a single-industry conglomerate) Mentions Louis Vuitton and champagne brands
Berkshire Hathaway Neutral (as a classic multi-industry conglomerate case) No specific data disclosed
Constellation Software Bullish (as the only similar industrial conglomerate case in the tech sector) Mentions it owns approximately 500 independent business units
WorldCom Risk warning (as "one of the largest companies during the internet bubble; after the bubble burst, excess fiber capacity gave rise to subsequent infrastructure") Mentions the then-common claim that "the internet doubles every 4 months"
Liberty Media / John Malone Neutral (as one of "the most successful serial acquirers") References the book Cable Cowboy
Lambda School Bullish (a remote coding education company funded by Stripe) Mentions a 9-month course helps students transition into programming careers
Pioneer Bullish (a company funded by Stripe; Collison believes it "helps people go down the rabbit hole") No specific data disclosed

Judgments Worth Remembering

1. "The internet economy is only 5-6% of the overall economy, not the 'mature' state most people assume." (John Collison) — Supporting evidence: The vast majority of economic activity has not yet been internetized; the S-curve is still in its early stages. Falsification signal: If this ratio does not materially increase over the next five years, the judgment is wrong.

2. "GAAP accounting standards are almost useless for technology companies — R&D spending is capital, not an expense, but accounting standards treat it as an expense." (John Collison) — Supporting evidence: The useful life of software cannot be measured; internally at Stripe, "investment-type spending" and "operational-type spending" are distinguished at the "system level." Direct corollary: If accounting standards are reformed, the reported earnings of certain technology companies could change dramatically.

3. "Board members should be like Pokémon — each with a different set of combat skills and weaknesses." (John Collison) — Supporting evidence: The composition of Stripe's board — Mike Moritz (Sequoia, early-stage strategy and recruiting), Jonathan Chadwick (former VMware/Skype CFO, responsible for CFO recruiting). Core principle: Board members should be clear about what they bring, and the company should be clear about what it needs.

4. "Economies of scale vs. speed — payments is a classic economies-of-scale business, but when technology paradigms shift, speed is the true moat." (John Collison) — Supporting evidence: Stripe is in a business with extremely high fixed costs (a global team of engineers connecting with local banking systems in each country), but when faced with technological change, being large doesn't guarantee success. Facebook's fast execution on Live video is a positive example.

5. "From the first line of code to the first customer, Stripe took only three months. A common mistake big companies make is: 300 people working for three years without ever getting market feedback." (John Collison) — Supporting evidence: For all of Stripe's new product launches, the core team was ≤10 people, typically ≤5. Methodology: Validate the market before committing resources, not the other way around.

6. "The deepest insight from Warren Buffett's concept of 'owner earnings' in his 1986 letter is the distinction between 'CapEx to maintain the status quo' and 'CapEx for growth' — technology companies, especially, must be honest with themselves: which spending is the cost of 'standing still' and which is true expansion." (John Collison) — Supporting evidence: Collison cites the early Berkshire Hathaway textile mill case — a business that perpetually needs capital just to maintain the status quo is the worst kind of business. The same applies to technology companies.

7. "Excel is one of the most underrated programming environments in the world — sequential execution mode, interleaved code and data space, single-cell scale naturally limiting complexity." (John Collison) — Supporting evidence: Collison believes that any designer of a "no-code" tool should study Excel, because Excel has already enabled countless people to master "lightweight programming." However, he is skeptical about whether "no-code can fully replace coding" — "No-code is still fundamentally doing engineering — you're just reasoning about object relationships and data flows, rather than writing code."

8. "The second-order effect of the internet economy — globalization — allows a child in India, Venezuela, or the Gaza Strip to also participate in the internet economy. This is what excites Stripe the most." (John Collison) — Supporting evidence: Stripe Atlas enables entrepreneurs worldwide to incorporate a US company; Collison himself grew up in rural Ireland and is a beneficiary of the internet.