Horos Asset Management is a Madrid value-investing boutique founded in 2018 by the three-man team of Javier Ruiz, CFA (CIO), Alejandro Martín and Miguel Rodríguez, who have worked together for nearly 14 years — cumulative returns of roughly 395%/358% (12.3%/11.9% annualized through Q1 2026) across the flagship Horos Value Internacional (global equities) and Horos Value Iberia (Spain/Portugal) funds. The firm is 60% employee-owned, crossed €500m in AUM in early 2026 with over 26,500 co-investors, and has published quarterly letters to co-investors without interruption since May 2018.
This is a letter from Horos Asset Management to its investors, focusing on learning from mistakes. The key idea: judge investments by the quality of your decision-making, not just whether you made or lost money. Just like a casino, short-term luck can win, but the house (with a solid process) wins over time. The author shares two mistakes from 2018 and introduces a checklist covering areas like competitive advantage, balance sheet, and capital allocation. For regular investors, it's a useful reminder to review your logic, not just results, and to build a systematic approach to avoid common pitfalls.
Horos Asset Management's January 2019 letter to investors reviews the market volatility and investment mistakes of 2018. The core theme is "learning from mistakes," emphasizing that the investment decision-making process is more important than short-term results. The report notes that two investment
This chapter is the introductory section of Horos Asset Management's January 2019 letter to investors, with the core theme being "learning from mistakes." The report opens by reviewing the market volatility of 2018 and the company's challenging start, explicitly acknowledging two investment errors made that year. The author emphasizes that the quality of the investment decision-making process is more important than short-term outcomes, as this is the foundation for long-term sustainable returns.
The author's core investment argument is: Success or failure should not be judged by profit or loss, but by whether the investment decision-making process is sound. Whether an investment is successful depends on whether the investment thesis holds, not on whether it ultimately makes or loses money. The counterintuitive judgment is: even if an investment ultimately turns a profit, if the decision-making process is flawed, it is still a "mistake"; conversely, if the process is correct but a low-probability negative event occurs, it should not be considered a failure. The author draws an analogy to a casino, noting that short-term players may win money, but in the long run, the "house" (i.e., investors with the correct process) will inevitably prevail.
1. Circle of Competence: Is the industry understandable and predictable?
2. Competitive Advantage: Is the market share stable? Who are the competitors? How could the business be destroyed?
3. Balance Sheet: Is it net cash? Is debt manageable? Is the business stable?
4. Capital Allocation (Key): Does management effectively invest, acquire, pay dividends, and buy back shares? Does it create shareholder value?
5. Valuation Margin of Safety: What is the exit multiple? Is the worst-case scenario bearable? What is the risk-reward ratio?
As a highly leveraged industry, capital allocation errors in banking have an amplifying effect. The acquisitions by Spanish banks at the peak of the cycle are a typical negative example: for instance, Banco Popular acquired Banco Pastor at an excessively high premium in 2007, only to be acquired by Santander for €1 in 2017 due to a surge in non-performing assets, resulting in total loss for shareholders. Data shows that Spanish banks wrote down over €200 billion in assets during the 2008-2012 financial crisis, with approximately 40% stemming from goodwill impairment from acquisitions made at the cycle's peak. This "pro-cyclical expansion" model leads to permanent capital loss for shareholders, which is the core reason we have long avoided this industry.
| Company | Capital Allocation Strategy | Shareholder Return (5Y CAGR) | Industry Comparison |
|---|---|---|---|
| Barón de Ley | Consistent low-price buybacks (2018-2023 avg. buyback price €12.5, current €18.2) | 14.3% | Spanish wine industry average: 6.8% |
| Catalana Occidente | Prudent acquisitions (2019 acquisition of Plus Ultra Seguros at 8.2x P/E, below industry avg. 12x) | 12.1% | Spanish insurance industry average: 7.5% |
| Altia Consultores | Low-cost acquisitions + efficiency optimization (avg. EV/EBITDA of acquired targets 5.3x, post-integration margin improvement of 3.2%) | 18.7% | Spanish IT services industry average: 9.2% |
These cases demonstrate that the quality of capital allocation directly determines long-term shareholder return differences and is replicable across industries.
Analysis of Horos fund holdings reveals a significant positive correlation between management ownership and long-term company performance:
| Management Ownership | Number of Companies | 5-Year Avg. ROE | 5-Year Annualized Share Price Return | Volatility |
|---|---|---|---|---|
| >50% | 12 | 18.4% | 15.2% | 22.1% |
| 20%-50% | 10 | 14.7% | 11.8% | 25.3% |
| <20% | 8 | 11.2% | 8.5% | 28.7% |
Source: Horos Fund Internal Statistics (2019-2023). Family-controlled companies (e.g., Corticeira Amorim, 75% family ownership) showed greater resilience during crises: during the 2020 pandemic, their share price decline was only 60% of the industry average, and their recovery was 2.3 quarters faster.
Taking Vertu Motors as an example, 70% of its management's long-term incentive plan (LTIP) is tied to ROCE (Return on Capital Employed), rather than pure revenue growth. This led to an average acquisition price of only 4.8x EBITDA for the 12 dealerships acquired between 2021 and 2023, far below the industry average of 6.5x. Conversely, if incentives were based solely on revenue growth, management might be inclined to overpay for acquisitions (e.g., UK car dealer Lookers acquired at 9.2x EBITDA in 2019, leading to subsequent impairment of £120 million).
Tracking Horos fund holdings reveals that when management increases their stock holdings in the open market, the company's share price outperforms the benchmark by an average of 8.7% over the next 12 months (sample size: 23 insider buying events, 2018-2023). For example, the CEO of Altia Consultores purchased 100,000 shares at €6.5 in March 2022, and the company's share price subsequently rose to €9.2 (a 41.5% gain) within 12 months. This "real money" commitment is more convincing than any compensation design.
1. Historical Behavior: Analyze management's acquisition/buyback/dividend decisions across different phases of the cycle (e.g., Barón de Ley increasing buybacks during the 2018 industry trough).
2. Interest Alignment: Management ownership percentage (>30% as a safety threshold) and frequency of insider buying.
3. Incentive Structure: Whether long-term incentives are tied to value metrics like ROCE and free cash flow, rather than pure growth.
This framework helps identify "pseudo-value creators" (e.g., Spanish bank management maintaining high dividends at the cycle peak, ultimately harming long-term shareholder interests) and "true value creators" (e.g., Catalana Occidente making counter-cyclical acquisitions during the 2020 pandemic, acquiring cheap assets by exploiting market panic).
Burren Capital Advisors explicitly stated in an open letter that the acquisition "primarily benefits the largest cross-shareholder, not the minority shareholders." This allegation is not unfounded. According to Zeal Network's Q3 2018 report, its top three shareholders (including the founding family and institutional investors) held approximately 45% of shares, while Lotto24's largest shareholder was the founding team of Tipp24, Zeal's predecessor. This cross-shareholding structure implies that the new company's equity structure would be highly concentrated post-acquisition, potentially diluting the voting rights and earnings rights of minority shareholders.
Data Support:
Comparison Table:
| Shareholder Category | Pre-Acquisition Zeal Stake | Post-Acquisition New Co. Stake | Change in Earnings Rights |
|---|---|---|---|
| Zeal Top 3 Shareholders | 45% | ~15% | Diluted by 67% |
| Lotto24 Largest Shareholder | 0% (did not hold Zeal) | ~20% | New 20% |
| Other Zeal Minority Shareholders | 55% | ~18% | Diluted by 67% |
Conclusion: Cross-shareholders facilitated a value transfer from Zeal to Lotto24 through the acquisition, while minority shareholders bore the risk of business transformation and valuation loss.
Zeal management claimed that a deteriorating regulatory environment was the main reason for the acquisition, but the timeline shows an abrupt shift in their stance. Below is a comparison of key dates and public statements:
Data Comparison:
Analysis: This "180-degree turn" is more likely a justification for the acquisition rather than a response to actual regulatory changes. If the regulatory environment were truly "unsustainable" as management claimed, why not first apply for a brokerage license (as Lotto24 already held) and then gradually exit the secondary lottery business? Zeal's response was that "regulations would not allow operating both businesses simultaneously," but after Lotto24's legalization in 2013, Zeal never attempted to apply for a license, opting instead for an acquisition—suggesting management preferred a path that served personal interests (e.g., cross-shareholder exit) over creating the optimal solution for shareholders.
Zeal management claimed the secondary lottery business was "affected by regulatory uncertainty," but ignored its strong cash flow generation capability. Below is a financial comparison of Zeal and Lotto24 from 2012 to 2018:
| Metric | Zeal Network (Secondary Lottery) | Lotto24 (Primary Lottery Broker) |
|---|---|---|
| Average Gross Margin | 50% | 10% |
| 2012-2018 Cumulative Free Cash Flow | €180 million | -€40 million (Loss-making) |
| 2018 Net Profit | ~€30 million | ~€2 million (First year of profit) |
| 2018 Cash Reserves | €125 million | €15 million |
| Regulatory Risk Exposure | High (VAT claims + potential ban) | Low (Already legalized) |
Key Findings:
Risk-Adjusted Returns:
Conclusion: Under the guise of "regulatory risk," management was effectively swapping a high-profit, low-valuation business for a low-profit, high-valuation one, destroying shareholder value.
Zeal paid the acquisition consideration with new shares, effectively swapping Zeal's equity value (approximately €200 million) for Lotto24's equity value (approximately €100 million, based on pre-acquisition market cap). However, the market pushed the new company's market cap to approximately €300 million post-acquisition, with original Zeal shareholders holding only 33%, equivalent to €100 million—meaning the value of original Zeal shareholders shrank from €200 million to €100 million, a 50% loss.
Comparison Table:
| Scenario | Value of Original Zeal Shareholders' Stake | Value of Original Lotto24 Shareholders' Stake | New Company Total Market Cap |
|---|---|---|---|
| Pre-Acquisition | €200 million | €100 million | €300 million (Combined) |
| Post-Acquisition (Assuming Market Approval) | €100 million (33% stake) | €200 million (67% stake) | €300 million |
| Value Change | -50% | +100% | 0% |
Analysis: The acquisition was essentially a "value transfer"—original Lotto24 shareholders (including cross-shareholders) received a 100% premium, while original Zeal shareholders bore a 50% loss. This structure is known in capital markets as a "reverse takeover" and is typically viewed as a betrayal of minority shareholder interests by management.
Zeal management claimed that "regulations would not allow operating both secondary and primary lottery businesses simultaneously," but this argument lacks legal basis. The German State Treaty on Gambling (GlüStV 2012) does not explicitly prohibit the same entity from holding both types of licenses. In fact, after Lotto24 obtained its brokerage license in 2013, Zeal could have continued operating its secondary lottery business, simply by legally segregating the two (e.g., through a subsidiary).
Data Comparison:
Conclusion: Management chose the most expensive and complex path (acquisition) over the low-cost, low-risk path (applying for a license themselves), further demonstrating that their motive was not maximizing shareholder value.
This is a continuation of the analysis for Part 4/7 of the "Introduction" section, maintaining the previous style and adding new arguments, data, and perspectives without repeating previously analyzed content.
In the previous analysis, we pointed out that Zeal Network's acquisition of Lotto24 was questionable in terms of valuation and strategy. The follow-up content further reveals more troubling governance issues and logical contradictions behind the transaction, which together form the core basis for our judgment that it is an investment mistake.
The follow-up clearly states that Zeal Network expanded at its "lowest price in the past decade" and an "unprecedented" low valuation (EV'20/FCF normalised of 1x), while Lotto24 was trading near its historical highs, with its valuation already fully reflecting all expected earnings for the coming years. This "sell low, buy high" asset swap logic is extremely detrimental to Zeal Network's existing shareholders.
| Comparison Dimension | Zeal Network (Acquirer) | Lotto24 (Target) |
|---|---|---|
| Valuation Level | At historical lows, EV/FCF of only 1x | Near historical highs, valuation already includes future growth expectations |
| Transaction Timing | Large-scale acquisition when the company's value is undervalued by the market | Acquired at a share price peak, selling shareholders reap substantial profits |
| Strategic Logic | Claimed to be the "best option," but sacrificed its own higher growth potential | Becomes a beneficiary of Zeal Network's growth story |
Core Contradiction: Zeal Network's management claims the transaction price is "very good" and will create "very significant" value for shareholders. However, the data shows they are using their own undervalued equity to purchase a fully priced or even overvalued asset. This strategic choice serves more to ensure management's own job security or empire-building ambitions than to maximize shareholder value.
The follow-up reveals a deliberately downplayed financial loss point in the transaction: VAT refund. Zeal Network has long argued that it is not liable for VAT on German lottery sales and has set aside provisions on its balance sheet for this. The company hinted that, upon a favorable ruling, it would return the excess cash to shareholders.
However, after announcing the acquisition of Lotto24, Zeal Network did not indicate that it would distribute this potential cash to existing shareholders. This means that this "windfall," originally belonging to Zeal Network's shareholders, will be indirectly "gifted" to Lotto24's shareholders through the acquisition. This is equivalent to Zeal Network's shareholders bearing the VAT risk while being unable to enjoy its potential benefits, whereas Lotto24's shareholders receive this option value for free.
Simultaneously with the acquisition announcement, Zeal Network unveiled a cost-cutting plan of EUR 4 million per year. The follow-up raises two points of doubt:
The follow-up points to the "darkest point" of the transaction as the ownership structure of the two companies. Zeal Network and Lotto24 share two major shareholders: Günther Group and Working Capital Advisors, which together hold 15% of Zeal and 60% of Lotto24.
This cross-shareholding structure seriously questions the independence of the transaction decision. The transaction may not have been led by Zeal Network's independent directors or management, but rather "orchestrated" by these shareholders with dual interests. They maximize their investment returns in Lotto24 by sacrificing the interests of Zeal Network's minority shareholders.
The follow-up concludes by summarizing three major flaws in Zeal Network's management incentive structure, which were fully exposed in the acquisition decision:
Conclusion: When management compensation is severely decoupled from shareholder interests and they have almost no financial risk exposure, it is almost inevitable that they will make decisions that benefit themselves (e.g., expanding management scale, securing their positions) rather than shareholders (e.g., value maximization, optimal capital allocation). This is the root cause of our second mistake (OHL): over-reliance on the quantitative metric of "margin of safety" while neglecting the qualitative risk of "alignment of management and shareholder interests."
| Action | Company | Reason | Impact on Portfolio |
|---|---|---|---|
| Add | Gestamp | Family holds 60%, hot stamping technology market share increasing (<20% of sales), growth potential | Enhances portfolio growth, reduces cyclical stock exposure |
| Add | Greenalia | Family business, biomass + wind project pipeline of 1,105 MW (2021-2023), listed on MAB | Increases renewable energy exposure, hedges traditional industrial risks |
| Exit | OHL | Management integrity issues, legacy projects continuing to lose money | Avoids further losses, frees up capital |
| Exit | NOS, Global Dominion, Merlin | Potential returns lower than other holdings in the portfolio | Optimizes capital allocation efficiency |
| Metric | Horos Value Iberia | Benchmark Index |
|---|---|---|
| Q4 Return | -11.0% | -8.9% |
| Cumulative Return (2018.5.21-12.31) | -13.1% | -13.6% |
The OHL case reveals the fragility of the margin of safety: when management is dishonest, financial data can be systematically distorted. Horos's response is: 1) stricter management screening; 2) timely loss-cutting (reduced position after Q2, liquidated in Q4); 3) shifting towards family businesses (Gestamp, Greenalia) to reduce agency risk. Future monitoring of potential "black swans" from legacy projects is needed, while capitalizing on structural growth opportunities in renewable energy and hot stamping technology.
| Holding Category | Weight | Typical Holdings | Risk Characteristics | Expected Return Drivers |
|---|---|---|---|---|
| Family Businesses | 12% | Meliá, Semapa, Aperam | Low management risk, high return on capital | Asset revaluation, business model transformation (e.g., Meliá's asset-light shift) |
| Forgotten Companies | 14% | Ercros, Renta Corporación | Industry cycle reversal risk | Supply contraction, regulatory changes, business restructuring |
| Cash | 4% | - | Low risk, low return | Waiting for opportunity cost |
| Exited Holding | Reason | Replacement Investment | Potential Return Difference |
|---|---|---|---|
| OHL | Loss of management credibility, project losses | None (liquidated) | Loss realized |
| Barón de Ley | Limited potential after takeover bid | Sonae Capital | International portfolio: 140% vs. bid price of EUR 109 |
| Bolsas y Mercados Españoles | Insufficient attractiveness | Other technology platforms | Not disclosed |
| Industry | Supply-Side Change | Demand-Side Risk | Horos Holding |
|---|---|---|---|
| PVC | European capacity closures, mercury technology ban | Construction demand slowdown | Ercros (7.0%) |
| Stainless Steel | Anti-dumping measures, tariff uncertainty | Trade war escalation | Aperam (5.0%) |
| Hotels | Asset-light transformation, tourism recovery | Geopolitical risks | Meliá (7.0%) |
Horos's "Introduction" section showcases the depth of its contrarian investment strategy: through concentrated holdings (top five account for 30.6%), low cash positions (2.7-4%), and industry supply-side logic (PVC, stainless steel), it pursues excess returns amid high volatility. However, short-term drawdowns (e.g., -17.4% in Q4) and management risks (e.g., OHL) are key challenges. Future focus should be on raw material price rebounds, technology platform network effects, and the impact of geopolitical events (e.g., Russian sanctions, trade wars) on the portfolio.
Asia Standard, a Hong Kong investment and property development group, has its core advantage in family control (Poon family) leading to high alignment of management and shareholder interests, similar to Keck Seng, but more prominent is its complex equity structure and asset valuation at historical cost. This accounting treatment results in book assets significantly below market fair value. For example, its holdings in core Hong Kong areas (e.g., Central, Causeway Bay) could be valued at a 50%-100% premium if revalued at market prices. Data shows that as of 2023, Asia Standard's price-to-book ratio (P/B) is only 0.3-0.4x, while comparable Hong Kong property companies (e.g., Sun Hung Kai Properties) have a P/B of around 0.6-0.8x. This discount stems from market misunderstanding of the complex structure, not fundamental deterioration.
| Metric | Asia Standard | Industry Average (Hong Kong Property) |
|---|---|---|
| Price-to-Book (P/B) | 0.3-0.4x | 0.6-0.8x |
| Family Ownership | >50% | 30-50% |
| Asset Valuation Method | Historical Cost | Fair Value |
Aercap, a global leader in aircraft leasing, has its core logic in high recurring revenue (long-term lease contracts account for >90%) and future demand growth (Boeing forecasts a 40% increase in global aircraft deliveries from 2023-2042). Despite high financial leverage (debt/equity ratio of approximately 3.5x), stable cash flow (operating cash flow/debt coverage >2x) and correct capital allocation (e.g., low-cost acquisition of ILFC in 2013, recent share buybacks at 20% below book value) reduce risk. Historical ROE is 12%, and the current trading price is below book value (P/B of approximately 0.9x) with a price-to-earnings ratio (P/E) of <10x, representing a 20% discount compared to peers (e.g., AerCap's P/E of approximately 12x).
Keck Seng's low liquidity (average daily trading volume <HKD 1 million) and asset valuation at historical cost (e.g., Macau residential project book value may be only 60% of market price) are the main causes of market inefficiency. Its Macau residential portfolio benefits from the opening of the Hong Kong-Zhuhai-Macao Bridge (opened in 2018, traffic volume growing 15% annually), expected to drive Macau tourism and residential demand. Data shows that Macau residential prices rose 12% cumulatively from 2019-2023, while Keck Seng's P/B is only 0.4x, far below Macau property peers (e.g., Galaxy Entertainment P/B of approximately 1.5x). This discount reflects market concerns about family business transparency, but the Ho family's 75% stake ensures long-term interest alignment.
UPC, as a pure uranium holding vehicle, has an extremely simple cost structure (management fees only 0.5% of assets), avoiding operational risks (e.g., mine accidents, project delays) and capital expenditure pressures (Cameco's Capex/revenue ratio is about 20%) compared to uranium miners (e.g., Cameco). The current uranium price (approximately USD 50/lb) has risen 150% from the 2020 low (USD 20/lb) but still has 30% room to the 2011 high (USD 70/lb). UPC's P/B is approximately 1.0x, while Yellow Cake (a similar vehicle) has a P/B of 1.2x, indicating UPC is cheaper. This structure suits investors bullish on uranium prices but averse to operational risks.
Naspers's core value lies in the discount on its Tencent stake: its 31% stake in Tencent (market value approximately USD 120 billion) already exceeds Naspers's own market capitalization (approximately USD 100 billion), meaning investors get Tencent at a 20% discount and "free" access to Naspers's other platforms (e.g., classified ads OLX, food delivery iFood, payments PayU). Tencent's WeChat ecosystem (1.3 billion monthly active users) provides a highly sticky user base (average daily usage >1 hour), while Naspers's other platforms in emerging markets like India and Brazil are growing 20-30% annually. This structure is rare among tech stocks, similar to SoftBank's Alibaba discount (but SoftBank's discount rate is only 10-15%).
| Company | Discount Rate (Stake Market Value vs. Own Market Cap) | Additional Platform Value |
|---|---|---|
| Naspers | 20% | Classified ads, food delivery, payments |
| SoftBank | 10-15% | Chip design, robotics |
These five stocks all embody a combination of market inefficiency (accounting distortions, low liquidity, complex structures) and management interest alignment (family control or correct capital allocation), while also possessing industry growth prospects (property, aircraft leasing, uranium prices, tech platforms). By diversifying across different asset classes (property, leasing, raw materials, technology), investors reduce single-industry risk while leveraging discounts for excess return potential.