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Colossus (Invest Like the Best / Business Breakdowns)Podcast26 Sep 2024Source: joincolossus.comHost: Patrick O'Shaughnessy

Ted Seides - Investment Industry Paradigms - [Invest Like the Best, EP.390]

In plain words

This conversation is about how the relationship between investors (LPs) and fund managers (GPs) is changing. Ted Seides says GPs overestimate their importance—90% of rejections come from the LP's own portfolio adjustments, team changes, or rules, not the GP's performance. He highlights a few examples: 3G Capital's buyout of Burger King, which used zero-based budgeting and global expansion to possibly achieve the highest return in private equity history (29-39x); Partstown, where Berkshire Partners bought it with the seller and management reinvesting, showing how collaborative deals are common; and the complex carve-out of Nestlé's water business, where buyer and seller must coexist for 12-24 months handling dozens of transition services.

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Ted Seides, on the podcast Invest Like the Best, discussed the evolving paradigm of the investment industry. His core argument is that the LP-GP relationship is undergoing structural changes, and the growing scale of institutional investment is making asset allocation more complex. He emphasized the

~11 min full read · 5 sections
Deep Analysis

Ted Seides - Investment Industry Paradigms - [Invest Like the Best, EP.390]

At a Glance

Ted Seides (host of the Capital Allocators podcast, former co-founder of Protégé Partners, and a Yale University endowment alumnus) reconnects with Patrick O'Shaughnessy after seven years. The central theme of this episode is: The LP-GP relationship is undergoing structural changes, the growing scale of institutional investment is making asset allocation more complex, and Seides, as a neutral third party, has gained unique insights into the industry's operational mechanics. Seides' core judgment is that 90% of LP rejections of GPs have nothing to do with the GP themselves, but are driven by the LP's own portfolio management, team turnover, and governance structure—GPs generally overestimate their own weight in LP decision-making.


Thematic Summary

1. Asset Allocation Models Are Outdated: From Asset Classes to Risk Factors

Ted Seides argues that David Swenson's asset allocation model is outdated in its implementation, with the core issue being that the "asset class" classification fails to precisely measure actual risk exposure.

Traditional models (e.g., 70/30 equity/bond allocation) allocate capital to categories such as "U.S. stocks," "hedge funds," and "private equity," but the amount of cash risk embedded in hedge funds or the beta multiple of VC relative to stocks remains ambiguous. Seides points out that the Total Portfolio Approach—adopted by the Canada Pension Plan, New Zealand Superannuation Fund, Australia's Future Fund, and others—starts with a simple risk budget (e.g., 80/20) and then discounts each investment by its risk weight: if VC carries twice the risk of stocks, a 5% VC allocation consumes 10 percentage points of equity risk. Through underlying data, risk exposure can be calibrated more precisely.

Seides emphasizes: "This is not a revolutionary change, but an evolution—communication and implementation can simply be more refined than when Swenson wrote his book 24 years ago."

Falsification condition: If a major tail event occurs in the future, whether the Total Portfolio Approach's risk measurement under stress is more accurate than traditional methods will be put to the test.

2. The LP "Lifecycle": The GP's Biggest Blind Spot

Seides notes that the most common misunderstanding GPs have is that 90% of an LP's investment decisions have nothing to do with the GP themselves, but are driven by the LP's internal portfolio status, team turnover, and governance structure.

Using a newly appointed CIO as an example: a family office will aggressively deploy capital in the first year or two, then make mistakes, adjust, and optimize—a process that takes about 6-7 years. "If you talk to them in Year 1, they like you and will give you money; if you talk to them in Year 7, they like you but don't love you, and you have zero chance." This means the LP's decision cycle is highly correlated with who sits in the CIO seat, not with the GP's product itself.

Seides further categorizes LPs along two dimensions: "innovation adoption time" and "governance structure":

  • Early adopters: Entrepreneurial family offices → Foundations/endowments (investment committees include professional investors)
  • Mid-cycle adopters: Corporate pensions, public pensions (constrained by governance structures, requiring consultant endorsements)
  • Late adopters: Retail channels (e.g., private equity "democratization" is already 30 years later)
  • Exception: Sovereign wealth funds (superior governance allows them to combine scale and innovation)

Key implication: Endowments are now "fully allocated" to VC/PE (e.g., 30% allocation), so new investments can only replace old positions; public pensions may move from 2% to 4%, but 2% of a $200 billion fund is $40 billion—incremental capital comes from different LP types, and GPs must adjust fundraising strategies accordingly.

3. Private Equity: Scale, Collaboration, and Complex Transactions

Seides believes the private equity industry has shifted from a "leverage game" to an "operations game," and the public's negative perception of the industry (layoffs, stripping, bankruptcies) covers only a tiny fraction of reality.

Three core insights:

(1) Leverage multiples have declined, equity share has increased: Seides notes that when acquisition multiples rise from 8x EBITDA to 15x, banks are still only willing to lend 6-7x, so the equity portion in transactions has increased significantly. "Rising interest rates do have an impact, but not as much as people think, because these deals have more equity."

(2) Collaborative transactions are the norm, not the exception: Take Berkshire Partners' acquisition of Partstown as an example—this Boston-based PE firm is known for high collaboration, with no corner offices, no managing partners, and 70-80% of transactions involve sellers rolling over their investment. During Partstown's ownership by Summit Partners, Berkshire had already built a relationship with management and attempted a joint acquisition. When Summit decided to sell, Berkshire became the natural buyer, with both Summit and management rolling over their investments. "From the company to the deal, it was collaborative from start to finish."

(3) The extreme complexity of carve-out transactions: Using One Rock Capital's acquisition of Nestlé's bottled water business (including Poland Spring) as an example—the buyer must coexist with the seller for an extended period because the business lacks an independent financial system, customer/supplier contracts are embedded within Nestlé, R&D ownership requires negotiation, and athlete endorsement contracts (e.g., 500 contracts when Taylor Made was carved out from Adidas) must be transferred one by one. Transition service agreements (TSAs) typically involve 20-80 items, with both parties forced to coexist as "co-owners" for 12-24 months. Seides emphasizes: "This isn't a simple 'I bought your stuff, you go on vacation'—it's forced deep collaboration."

4. Communication Is the Underrated Core Skill in Investment Management

Seides argues that pure analytical ability is insufficient to make a great investment manager—communication skills determine whether LPs give you time during difficult periods.

He points out that the talent development path in the investment industry (analyst → investment manager) almost entirely neglects communication training, but "if you underperform for a period—and everyone does—whether LPs give you more time depends on whether they truly understand what you're doing, why, and how." Seides defines the essence of communication as "transparent communication" rather than "storytelling": LPs hate surprises most of all, so advance signals during strategy evolution and honest self-positioning (including acknowledging one's own character flaws) matter more than polished narratives.

Seides' self-created "tribal belonging" framework: At the Cap Allocator Summit, he presented "two warring tribes—investors vs. allocators," then explained "that's not why we're here." Through personal icebreaker questions, a strict no-phone policy (defining "jerk" = someone who checks their phone during panel discussions, dominates conversations without letting others speak, or holds side meetings privately), he created a dialogue space where "we are all investors."


Mentioned Positions

Position Guest Attitude Key Data
Burger King / 3G Capital Bullish (Case Study) Potentially the highest-return deal in private equity history (29-39x return, held for 14 years, still holding with multiple dividends paid)
Yellowstone Club / Cross Harbor Capital Bullish (Case Study) Acquired at half price from bankruptcy, all 900 residential units sold, ultimately returned control to members
Partstown / Berkshire Partners Bullish (Case Study) Month-over-month growth sustained for years until COVID; 70-80% of transactions involved seller rollover investment
Blue Triton Brands / One Rock Capital Neutral (Complexity Case) Nestlé bottled water spin-off, TSA involved 20-80 transition services
Taylor Made / KPS Capital Neutral (Complexity Case) Spin-off from Adidas, required transferring 500 athlete endorsement contracts
Bridgewater Neutral (Learning Interest) Seides called it "the best summer job"—learning about oneself through being "face-ripped"
Citadel / Millennium Neutral (Trend Observation) Platform hedge funds attract talent, but leverage risk is the core issue
KKR / Blackstone / Ares Neutral (Industry Benchmark) Scale advantages, industry depth, strategic thinking
Andreessen Horowitz Neutral (Learning Interest) "God's-eye view" of deal flow and strategic thinking
Norges Bank (Norway's Sovereign Wealth Fund) Bullish (Innovation Case) Passive market holder, improving overall market returns through ESG-driven initiatives
WCM Investment Management Positive (Personal Experience) Paul Black voluntarily paid bonuses to Seides during his difficult times

Judgments Worth Remembering

1. Ted Seides: When LPs reject GPs, 90% of the time it has nothing to do with the GP themselves. Rationale: LP decisions are driven by portfolio status, CIO turnover cycles (approximately 6–7 years), and governance structures, aspects of which GPs cannot see from the outside.

2. Ted Seides: The Total Portfolio Approach is more precise than traditional asset class models. Rationale: Each investment is converted based on its risk weight (e.g., VC risk is twice that of equities, so a 5% allocation equals 10% equity risk), rather than being vaguely classified as "alternatives."

3. Ted Seides: Leverage multiples in private equity transactions have fallen significantly, and the impact of rising interest rates is overestimated. Rationale: Acquisition multiples have risen from 8x to 15x, but banks still lend only 6–7x; the higher equity proportion makes deals more resilient.

4. Ted Seides: Carve-outs are an underappreciated, complex transaction type. Rationale: Buyers and sellers must coexist for 12–24 months through 20–80 Transition Service Agreements (TSAs), involving deep collaboration on financial systems, customer contracts, R&D ownership, and more.

5. Ted Seides: Communication skills determine whether LPs give you time during difficult periods. Rationale: "If you've underperformed for a while—and everyone does—whether LPs give you more time depends on whether they truly understand what you're doing." The essence is transparent communication, not storytelling.

6. Ted Seides: The GP's "single fund, performance-focused" model is fragile at the business level. Rationale: The Swenson model is "dangerous" for a GP's business during performance volatility—if the business cannot sustain, long-term excess returns are impossible. Moderate product diversification and growth are healthy.

7. Ted Seides: LPs' "innovation adoption time" and "governance structure" determine their investment behavior. Rationale: Endowments are early adopters (already fully allocated), public pensions are mid-stage (moving from 2% to 4%), and sovereign wealth funds, due to superior governance, can combine both scale and innovation.

8. Ted Seides: The Burger King deal may be the highest-return transaction in private equity history. Rationale: Driven by 3G Capital's zero-based budgeting and international expansion, held for 14 years via a single-asset fund structure, the return is approximately 29–39x, and the position is still held with multiple dividends distributed.