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Colossus (Invest Like the Best / Business Breakdowns)Podcast17 Jul 2024Source: joincolossus.comHost: Colossus

Rolls-Royce: Turbines and Tribulations - [Business Breakdowns, EP.174]

In plain words

This analysis covers Rolls-Royce, a maker of jet engines for wide-body planes, in a duopoly with GE Aerospace. Graeme Forster argues Rolls-Royce has great engineering but historically weak business sense, earning lower margins than GE. The new CEO is using the post-COVID crisis to cut costs and renegotiate contracts, aiming to lift margins from ~13% to higher teens. Forster is cautiously optimistic but warns engine failures are a key risk. Key holdings: Rolls-Royce (restructuring, margin upside), GE Aerospace (benchmark, higher margins), and SMR nuclear reactors (huge long-term potential, early stage).

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At a Glance This edition of Business Breakdowns provides an in-depth analysis of Rolls-Royce’s core business—the wide-body aircraft engine market. Guest Graeme Forster notes that this market is a duopoly shared between Rolls-Royce and GE Aviation, but the company has historically experienced ups and

~12 min full read · 8 sections
Deep Analysis

At a Glance

Graeme Forster (Orbis Investments) provides an in-depth analysis of Rolls-Royce, one of the two duopolists in the wide-body aircraft engine market. Forster’s core thesis is that Rolls-Royce possesses a strong engineering culture but has historically failed to fully capture the economic value warranted by its technological leadership due to weak commercial strategies; the current management is leveraging the "burning platform" created by the COVID crisis to drive structural change. If successful, the company could see its margins rise from low-teens to high-teens, but the "trust game" has yet to be won.


I. Value Capture Imbalance Under a Duopoly

Graeme Forster argues that Rolls-Royce forms a stable duopoly with GE Aerospace in the widebody aircraft engine market, but has historically failed to convert its market position into profits as effectively as GE.

  • Market Structure: The widebody engine market has only two dominant players—Rolls-Royce and GE. New entrants are nearly impossible, as developing a new engine requires "billions or even tens of billions" in upfront investment and must break into existing market share. Rolls-Royce produces only about 300 large engines annually, holds roughly a 50% share of new orders, and accounts for 30-40% of the installed base.
  • Business Model: Engine sales contribute only about one-third of revenue, with very low margins; the profit core comes from "Long-Term Service Agreements" (LTSAs), which charge fees per flight hour. Forster likens LTSAs to "direct insurance"—Rolls-Royce collects premiums (by the hour) and assumes all maintenance and tail-event risks. "The insurance industry is profitable because individuals or businesses are easily overwhelmed by costly tail events... Rolls-Royce is doing something similar, but directly with customers, without an intermediary layer."
  • Margin Gap: Rolls-Royce's civil aerospace operating margin is currently in the "low teens" (around 13-14%), while GE Aerospace is in the "low 20s" (around 21-23%). Forster believes that scale differences (GE's larger output from narrowbody engines) explain only a small portion of this gap, with the main cause being Rolls-Royce's historical shortcomings in pricing and cost control.

> Forster's original quote: "If you look at a GE in the US, a bit more commercially minded, they've managed to generate more profit and more margin from that business both on the cost side and on the revenue side."


II. A Century-Old DNA: Engineering Excellence vs. Commercial Weakness

Forster traces the root of Rolls-Royce’s troubles to its founding culture—engineering excellence above all, with commercial capabilities long neglected.

  • Founding DNA: The company was founded in 1906 by Charles Rolls (commercial/sales background) and Henry Royce (engineering genius). Royce’s motto was, “Whatever is rightly done, however humble, is noble.” He was “obsessed with quality, a bit like an early Steve Jobs.” However, after Charles Rolls died in a flying accident in 1910 at age 32, the company culture became entirely dominated by Royce, and the commercial gene was lost from that point onward.
  • Historical Crisis: The RB211 engine project in the late 1960s led to the company’s nationalization due to “gross mismanagement, massive cost overruns, and engine performance below expectations.” The automotive business was spun off during this process (now part of the BMW Group). Forster notes this as the classic cost of prioritizing engineering over commerce—“These are highly complex, high-value, low-volume engineering feats. If done right, they should be highly profitable; but if something goes wrong, it can jeopardize the entire company.”
  • Recent Lessons: The Trent 1000 engine (used on the Boeing 787) suffered from design issues and premature blade wear after a mid-course specification change requested by the customer, becoming “the first meaningful engine failure since the 1970s.” Forster emphasizes: “Now they are stricter—‘This is the best engine we can build, and we build it that way; you cannot change the spec mid-course.’ Changing the spec mid-course creates problems throughout the engine’s entire lifecycle.”

3. The COVID Crisis: From Catastrophe to "Burning Platform"

Forster argues that COVID was both a devastating blow for Rolls-Royce and a catalyst for driving long-overdue necessary changes.

  • Uniqueness of the impact: During COVID, global aircraft were grounded, and Rolls-Royce's revenue (based on flying hours) nearly dropped to zero—"Most businesses lose profit during a recession, but they don't lose revenue. Rolls-Royce lost revenue." The company was forced to raise massive capital to survive.
  • Window for change: Former CEO Warren East (in office from 2014 to 2023) had already recognized the need for change, but found it difficult to push through during "normal times"—"There are unions, and if you tell customers that 'the profit margins on these LTSAs are unsustainable,' they won't easily agree." New CEO Tufan Erginbilgic (appointed in 2022, from BP, known for turnaround expertise) was able to implement tough measures against the backdrop of "the platform is burning."
  • Specific actions: The new management is reviewing the cost structure item by item—"not just personnel, but also procurement and materials, site consolidation"; on the revenue side, it is "engaging in tough negotiations with customers to ensure insurance contracts are profitable"; and through data optimization, it is extending engine "time on wing," which both increases customer value (more flying hours) and reduces costly maintenance frequency.

> Forster's original quote: "Never waste a good crisis."


4. Future Growth: A Trillion-Dollar Option in SMR Nuclear Reactors

Forster believes that Rolls-Royce's potential in small modular reactors (SMR) is "absolutely enormous" and could become a core driver of the company's long-term value.

  • Technical Foundation: The company has accumulated decades of nuclear engineering experience by manufacturing nuclear submarine propulsion systems for the British Navy. SMR represents a commercial extension of this capability.
  • Market Size: Taking the UK as an example, current nuclear power capacity stands at 6 GW, with a government target of 24 GW by 2050. Forster estimates this would require over 50 SMRs, each costing approximately £150-200 million (compared to over £10 billion for the UK's last large-scale nuclear power plant project). "Even just in the UK, it could be a hundred-billion-pound market. Globally, it's a trillion-dollar market."
  • Competitive Advantage: Rolls-Royce has already secured partial UK regulatory approval and is well-positioned to become the "flag bearer" for UK SMR projects. Even with just a 10% global market share, "the revenue potential is absolutely enormous relative to the company's current size."
  • Time Horizon: The business is currently not generating profits, and the company has made no promotional disclosures. Forster views this as a "30-40 year" long-term opportunity, but "if one or two projects can be proven viable early on, scaling up will happen very quickly."

5. Investment Perspective: A Trust Game and a Crisis Lens

Forster shared the lesson he learned from investing in Rolls-Royce — "sometimes it is useful to look at a crisis from a different perspective."

  • Investment journey: Orbis first invested in Rolls-Royce in 2015, based on a turnaround thesis. However, "you go through turnarounds and realize how difficult they are, especially in normal times." Progress was far slower than expected.
  • Crisis value: COVID created a "burning platform," enabling management to push through changes that would have been impossible under normal circumstances. Forster believes this instead created "a great opportunity to own the business, when the market was extremely fearful and only saw downside risks."
  • Key lesson: "Sometimes it is useful to look at a crisis from a different perspective — focusing on whether it can trigger structural changes that create significant long-term value for the business."
  • Risk warning: The biggest risk is "a failure in some key product" — "tail events, you never see them coming." Additionally, the company has historically had "highly volatile cash flows, occasional problems, and a need for bailouts," making it "a trust game."

Mentioned Positions

Position Analyst Stance Key Data
Rolls-Royce Bullish (structural improvement underway) Civil aviation margin low teens → target high teens; GE Aviation margin low 20s; expected free cash flow of £3-4 billion per year over the next 4-5 years
GE Aerospace Benchmark reference Margin low 20s, partly due to larger narrowbody engine scale
Airbus Client/Partner A350 exclusively uses Rolls-Royce XWB engines; A330 Neo exclusively uses Trent 7000
Boeing Client (limited impact) 787 uses Trent 1000; current narrowbody issues have limited impact on Rolls-Royce

Judgments Worth Remembering

1. Forster believes that Rolls-Royce's fundamental problem is "engineering culture overwhelming commercial culture" — after the early death of founding partner Charles Rolls, Henry Royce's engineering-first philosophy dominated the company for a century, leading to pricing and cost control persistently lagging behind GE. Supporting evidence: GE Aviation's profit margin is approximately 8-10 percentage points higher than Rolls-Royce's, and this gap cannot be explained by scale alone.

2. Forster compares LTSA to "direct insurance" — charging by flight hour, bearing all maintenance and tail-event risks, with no intermediary layer taking a cut. "The insurance industry is highly profitable because tail-event risks are too expensive for customers to bear." Supporting evidence: If priced correctly, LTSA should be a very good cyclical business, but Rolls-Royce has historically failed on both the pricing and cost sides.

3. Forster points out that COVID's impact on Rolls-Royce was unique — it lost revenue, not just profit — "Most businesses lose profit during a recession, but they don't lose revenue. Rolls-Royce lost revenue." Supporting evidence: The global grounding of aircraft caused flight-hour-based revenue to drop to zero, forcing the company to raise capital on a massive scale.

4. Forster believes the crisis created a "burning platform," enabling management to implement reforms impossible under normal circumstances — "Never waste a good crisis." Supporting evidence: When new CEO Tufan took office in 2022, "the platform was burning," allowing him to review costs item by item and renegotiate contract terms with customers.

5. Forster estimates that the SMR nuclear reactor market is worth £100 billion in the UK alone and trillions globally — The UK needs to increase nuclear capacity from 6 GW to 24 GW (2050 target), requiring 50+ SMRs, each costing £150-200 million. Supporting evidence: Rolls-Royce has already obtained partial UK regulatory approval and is likely to become a flagship player; even with just a 10% global market share, the revenue potential is "absolutely enormous."

6. Forster emphasizes that the engine industry faces an "efficiency race trap" — similar to the wind power industry, continuously launching more efficient new models destroys orders for older models and R&D investment. Supporting evidence: The industry has now become more rational, waiting for technology to mature sufficiently before launching the next-generation engine (expected in the early 2030s), with a 5-6 year R&D calm period in between.

7. Forster believes the current widebody aircraft market faces a "structural supply shortage" — production disruptions during COVID created a supply gap, while demand has recovered to a GDP+ growth trend. Supporting evidence: This gap cannot be filled all at once, forming a gradual tailwind over 5-7 years, making the order backlog very reliable.

8. Forster concludes from his investment experience: turnarounds are extremely difficult in normal times, but crises may create the best entry points — Orbis invested in 2015, with progress far slower than expected; the COVID crisis provided a "burning platform," making change possible. "Sometimes it is beneficial to view a crisis from a different perspective — focusing on whether it can trigger structural change."