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Baillie GiffordDeep research7 Jul 2026Source: bailliegifford.com

Global Alpha Forum: the changing growth opportunity set

Baillie Gifford is an Edinburgh investment partnership founded in 1908, famous for ultra-long-horizon, high-conviction growth investing — its early stakes in Amazon, Tesla and NIO are classics. Its "actual investors" philosophy holds world-changing companies on 5-10 year views; AUM is around $120bn. The Insights column carries its managers' investment views and thematic research.

多位合伙人 · 1908 · 英国爱丁堡Long-term growth / Global

In plain words

This report says that today's market is dominated by short-term traders and passive investing (like index funds), which can cause good companies to be unfairly sold off. For example, Datadog was dumped during an AI panic even though its revenue was fine. The author sees this as a chance for long-term investors to buy at a discount. Also, growth is shifting from software to physical resources like copper mines and pipelines. Regular investors should look for solid companies that are temporarily punished, rather than blindly chasing AI hype.

AI SummaryAI-generated · may contain errors · verify against the original

Over the past 5–10 years, the market ecosystem has undergone dramatic changes: passive investing now accounts for over 60% of U.S. equity AUM (approximately $19 trillion in inflows), the top 10 holdings of the S&P 500 represent about 40% of its total weight, and short-term traders dominate trading v

~15 min full read · 16 sections
Deep Analysis

Core Thesis

The report argues that the current market environment—dominated by passive investing, heightened market concentration, and a proliferation of short-term traders—is not the end of active management. On the contrary, it creates opportunities for long-term active investors by producing a "mispricing disconnect between fundamentals and stock prices." The key is that teams must ensure company research directly drives returns through more rigorous portfolio construction (reducing thematic risk and increasing stock-specific idiosyncrasy), rather than being drowned out by macro narratives.

Difference from Consensus: The mainstream narrative holds that "passivization" and "short-term trading" have eroded the value of active management. This report argues that it is precisely this distortion that causes fundamentally sound companies (e.g., Datadog) to be unjustly sold off, thereby offering better entry points for genuinely diligent stock pickers.

Evidence Chain

The author supports the thesis with market structure data and specific cases:

1. Drastic Changes in the Market Ecosystem (Data Support):

  • Passive investing's share of U.S. equity AUM: from about one-third roughly a decade ago to over 60% today.
  • Funds flowing into passive strategies: over $19 trillion.
  • Market concentration: the top 10 holdings in the S&P 500 account for about 40% of the index, and the top 5 for about 30% (a level not seen since the 1960s).
  • Shift in trading composition: long-term stock pickers account for a shrinking share of trading volume, while the share of short-term traders (fast money, multi-manager "pod shops") has expanded. The author notes that although multi-manager "pod shops" represent only about 10% of hedge fund assets, they command a "much larger share of trading volume."

2. Mispricing in the "SaaSmageddon" Event (Case Evidence):

  • Event: The narrative that AI would "kill software" triggered an indiscriminate selloff in software stocks.
  • Case Company Datadog: Despite concerns that OpenAI might enter its market, Datadog's revenue growth and gross margins remained consistent with reported values (unaffected) . Subsequent results further confirmed that Datadog actually benefited from increased AI-related usage, and OpenAI did not push deeply into direct competition.
  • Conclusion from Evidence: Narratives drove stock prices, but fundamentals (data) did not follow—a classic "price discovery disconnect."

3. Impact of Portfolio Adjustments (Team Internal Data):

  • One year ago, three-quarters of the portfolio's deviation from the benchmark was driven by macro themes and overall market factors, rather than individual stock selection.
  • Now, that proportion has fallen to less than half.
  • Metric changes: tracking error and beta (sensitivity to the broad market) have declined; active share remains high; turnover has increased slightly.

Companies/Themes Involved

Company/Theme Role Key Data Author's Stance
Datadog Core case company, used to illustrate the "fundamental vs. stock price disconnect" Revenue growth and gross margins remained stable during "SaaSmageddon"; subsequent results showed increased AI usage. Bullish/Neutral Observation. Proves that fundamentally solid companies are unjustly sold off under negative narratives, and active investors should exploit this.
OpenAI Risk factor (potential competitor) The market worried it might enter Datadog's market, but actual results (data) showed it "stepped back" from direct competition. Neutral/Risk Mitigation. The market overreacted to its competitive threat.
Theme: Passive Investment Dominance Market backdrop AUM share >60%, $19 trillion inflows, no price judgment. Cautious/Analytical. Structural cause of price discovery distortion.
Theme: AI Narrative/"SaaSmageddon" Force driving short-term volatility Indiscriminate selloff in software stocks, without distinguishing company fundamentals. Highlight Risk/Also View as Opportunity. Narratives override fundamentals in the short term but create mispricing.

Investment Implications

Actionable Implications:

1. Go Long on Mispricing, Not Macro: Investors should actively seek software/enterprise service companies that are indiscriminately beaten down by short-term narratives (e.g., "AI panic") but whose fundamental data (e.g., Datadog's revenue/margins) remain solid. This is the report's clear buy signal.

2. Strengthen Portfolio Risk Control: Active investors must proactively reduce unconscious bets on "macro themes" (e.g., unknowingly overweighting all "AI victims"). The author's team, using analytical tools, reduced "thematic risk" to less than half, allowing stock selection (rather than market beta) to be the primary driver of returns.

3. Be Wary of Short-Term Trader Structure: Understand "who is at the table" and avoid being caught off guard by short-term volatility driven by multi-manager hedge funds (pod shops).

Perspective Bias: As a typical long-term growth-oriented investment firm, Baillie Gifford is naturally inclined to "go long" on the power of long-term fundamental research and "go short" on short-term narrative-driven market inefficiency. This stance may lead it to underestimate the duration and magnitude of price suppression by passive investing and short-term trading in certain environments, but its core thesis (exploiting mispricing) remains logically sound under the backdrop of highly concentrated AUM.


Core Thesis

The article challenges a "myth" of emerging market investing: high economic growth does not automatically translate into high equity returns. The author's central thesis is that the current macroeconomic environment in emerging markets is shifting from a past headwind to a tailwind, and the region has produced a cohort of globally competitive world-class companies, which is the true source of long-term excess returns. This stands in stark contrast to the market's common perception that links emerging markets to political, geopolitical, and macro uncertainties.

Chain of Evidence

The author supports this thesis with three layers of evidence:

1. Enhanced Macro Resilience: Traditionally, the emerging market crisis script was "US rate hikes → capital flight → boom turns to bust." Yet during the 2022-23 cycle when the Fed raised rates from 20-year lows to 20-year highs, most emerging markets did not collapse but navigated the period relatively smoothly. The reason is that net capital inflows to emerging markets over the past decade were weak or even negative, forcing these economies to become self-sufficient, making their debt levels, inflation, and external deficit positions healthier than in previous cycles.

2. Growth Momentum Remains: Even amid the "deglobalization" narrative, emerging market exports are still growing. The world has enormous demand for "physical things" (steel, cement, copper, lithium), resilient supply chains, renewable energy infrastructure, and the semiconductor "shovels" needed for AI. Moreover, intra-emerging market trade is on the rise, and an increasing number of settlements are conducted in local currencies such as the renminbi, rupee, and real. The author argues that if this trend persists, it will further liberate emerging markets from reliance on the dollar, providing them with more domestic capital to support growth.

3. Quantum Leap in Corporate Quality: In the past, investment opportunities in emerging markets were dominated by banks, telecoms, utilities, and resource companies. Today, the market has produced companies that can compete globally and beat rivals. The author cites the AI supply chain as an example: every query made to Claude or ChatGPT depends on a hardware supply chain deeply involving Taiwan and Korea.

Comparative Data: Historical Evolution of Corporate Quality

Phase Typical Industries Competitive Position Investment Logic
Past Banks, Telecoms, Utilities, Resources Mostly domestic, lack global competitiveness Relies on macro economic upcycles
Present AI hardware, E-commerce, Fintech, Manufacturing Globally leading, competing with Western giants Select world-class companies with global competitiveness

Companies/Themes Covered

The article names several companies and details their core roles and data, conveying a clear positive view (providing examples) :

  • TSMC: Core to the AI hardware supply chain, manufacturing the world's most advanced chips. The article cites it as a representative of "going from 1 to many" (scaling manufacturing) and still crucial.
  • Samsung, SK Hynix: (Korean) Play a major role in the AI hardware supply chain.
  • CATL: The world's leading battery manufacturer, representing new energy infrastructure and manufacturing strength.
  • MercadoLibre, Nubank, B3: E-commerce, fintech, and exchange companies in Latin America (Brazil), examples of innovative world-class companies emerging locally in emerging markets.
  • Theme: Technology Deployment vs. Technology Invention: The article notes that the West excels at "from 0 to 1" (invention, IP, software), while many Asian companies excel at "from 1 to many" (process technology, scaling manufacturing, low-cost high-quality delivery). Solar panels were invented by the West, but China reduced manufacturing costs; the US invented the iPhone, but Asia produced it at scale; the US designs advanced chips, TSMC manufactures them. The author believes this division of labor will be highly relevant in the next phase of AI (moving from large language models to physical AI, robotics, data centers).

Investment Implications

The article provides clear actionable directions:

  • Strategic Reassessment, Not Tactical Allocation: The author argues that emerging markets should no longer be viewed as a tactical asset class dependent solely on economic upcycles, but as the home of the world's most innovative and competitive companies.
  • Focus on "World-Class Companies" at a Discount: Active investors should carefully select emerging market companies with global competitiveness (such as TSMC, MercadoLibre, etc. listed in the article) that still trade at an "emerging market discount," presenting opportunities for a mismatch between fundamentals and valuation.
  • Focus on the "Hard" Side of the AI Supply Chain: In the next phase of the AI narrative, investment focus should shift from pure software/AI models to hardware supply chains, manufacturing, and automation, where emerging markets (especially Asia) are the actual controllers of these links.

Perspective Bias Note: As a long-term growth-oriented investment firm like Baillie Gifford, it naturally leans toward seeking and holding the long-term narrative of "world-class companies," which may underappreciate the impact of geopolitical risks or cyclical shocks on the emerging market discount.


Core Thesis

The report argues that the scope of growth investing is broadening significantly: the equation "growth = technology" that held for the past 5–10 years has been broken. As large-scale capital pours into the real economy, Physical Bottlenecks are replacing Intelligence as the new source of growth and concentration of profits. The market's indiscriminate selling of certain "AI loser" stocks (such as software stocks) driven by AI narratives is an oversimplified mistake, which instead creates opportunities for active investors.

This thesis stands in opposition to the current market consensus equating growth with "AI-related high-valuation tech growth stocks." The author believes the market's attention is excessively focused on the digital world, overlooking the more durable and predictable pricing power and earnings growth arising from supply constraints in the real economy.

Chain of Evidence

The author contrasts the bottleneck frameworks of "past" and "present," supported by specific examples and data:

1. Shift in Bottlenecks: From Digital to Physical

  • Past (2009–2022): Scarce was Intelligence — i.e., programmers, engineers, and talent to create digital products; capital, computing power, and resources were abundant.
  • Present: With AI proliferation and massive capital deployment, Intelligence has become abundant. What is scarce now are Physical Resources: data centers, battery factories, munitions plants, electricity, copper, ships, pipelines, land, permits, and labor. Physical bottlenecks resolve much more slowly than digital ones.

2. Massive Scale of Macro Capital Expenditure

Key Data Point Value Comparative Reference
Large tech platforms (MSFT, META, AMZN, GOOGL, ORCL) 2024 capex ~$250 billion -
Same, 2025 ~$400 billion -
Same, estimated 2026 ~$750 billion -
Same, estimated 2027 could reach $1 trillion Entire US manufacturing annual capex ~$300 billion
TSMC capital budget Up 5x since 2015 -

3. Specific Physical Bottleneck Cases

  • Freeport-McMoRan (copper): It takes about 10 years from exploration to production for a new mine. Meanwhile, declining ore grades and climate change make extraction more difficult. Current copper prices remain below the level needed to incentivize new mine development.
  • EQT (natural gas producer): In some regions, obtaining permits and constructing pipelines is extremely difficult, leading to negative natural gas prices. EQT owns its own pipeline infrastructure connected to demand-growth areas, creating scarcity.
  • Tidewater (offshore support vessels): The previous industry cycle led to approximately 60% of shipbuilding capacity being closed. The existing fleet is aging, supply is difficult to rebuild, and any recovery in activity will bring significant pricing power.

4. Digital Assets Require a Tougher Screening Standard

The author argues that for ordinary software companies, competition is intensifying and costs (computing power to provide AI features) are rising. The article introduces a litmus test: "Does this company sell nothing but code?"

  • Samsara: Sells hardware + software (physical sensors) that connect the physical world of trucks and construction sites.
  • Shopify: Sells Coordination — acts as the merchant's core operating system, deeply embedded in payments, inventory, and customer relationships.
  • Adyen: Sells Trust — as a payment network, it helps merchants handle settlement, fraud prevention, and cash flow.
  • Conclusion: These three companies have been indiscriminately sold off by the market due to AI narratives, but the author believes there is a disconnect between fundamentals and stock prices, and the team has already been adding to positions against the trend.

5. Idiosyncratic Bottlenecks

  • Games Workshop: Possesses an IP ecosystem and a fiercely loyal fan community (Warhammer) that cannot be replicated with capital.
  • Medpace: Holds specialized expertise, relationships, and vertical depth focused on biotechnology clinical trials; competitors find it hard to replicate.

Companies/Themes Involved

  • AI Infrastructure Beneficiaries: Microsoft, Meta, Amazon, Alphabet, Oracle (drivers of massive capex); TSMC (significant capital budget growth); Freeport-McMoRan (copper supply bottleneck); EQT (natural gas pipeline infrastructure scarcity); Tidewater (tight offshore support vessel supply). Author's stance: Bullish on the pricing power of physical bottlenecks.
  • Mispriced Software/Digital Assets: Samsara, Shopify, Adyen. Author's stance: Bullish (contrarian investment) — believes the market has overlooked the scarcity of their core assets due to AI narratives.
  • Unique Scarcity: Games Workshop (IP and community), Medpace (specialized services). Author's stance: Neutral observation, serving as examples that "growth takes many forms."

Investment Implications

1. Investment focus should shift from "code" to the "physical world." Look for companies that benefit from the capex wave but are themselves severely supply-constrained (e.g., miners, specific resources, logistics infrastructure). These offer more predictable pricing power and longer growth cycles than simple "AI concept stocks."

2. Capitalize on irrational selloffs driven by AI narratives. When the market tags all software stocks as "AI losers," dig deeper into whether their business model truly sells "code" or "physical sensors/coordination networks/trust." The article's team has already added positions in Samsara, Shopify, and Adyen based on this.

3. Watch for the return of market breadth. The author believes the past five years saw extreme concentration and limited market breadth. If the market begins to focus on growth in the physical world, a diversified portfolio spanning both digital and physical will benefit the most.

4. Perspective bias: As a long-term growth institution, Baillie Gifford naturally leans toward finding "non-consensus" inflection points that can generate outsized returns. Their optimism on "physical bottlenecks" implicitly reflects a rethinking of the excessive concentration of AI investment on "first principles" and a belief that the pace of change in the real economy will be faster than the market expects.


Core Argument

This section does not contain any investment thesis. The original text consists of legal compliance statements and disclaimer clauses, with no investment analysis content. Skipped per rule.

Chain of Evidence

None.

Companies/Topics Involved

None.

Investment Implications

This section has no actionable implications for investment. The perspective and bias of the author's institution are not applicable.