Hosking Partners is a London boutique founded in 2013 by Jeremy Hosking, a portfolio manager at Marathon Asset Management for over 25 years. It runs a single global equity strategy built on the capital-cycle, supply-side approach — contrarian, long-term, and unusually diversified (350+ holdings) under a multi-counsellor model, managing around $5.5bn.
This report warns that chasing unicorn companies like Uber is risky—they burn cash and have inflated valuations. Instead, it sees value in overlooked traditional industries like airlines and banks. For example, Uber lost $800 million in Q1 2019 alone, while the US airline industry earned $77.2 billion over a decade and returned $39 billion to shareholders. Big banks cut customer service costs from $1,000 to under $800 using digital tech.
One-sentence summary: The author adopts a [cautious/bearish] stance on the current innovation cycle, arguing that the high valuations in the unicorn sector are a product of the "conjunction fallacy," while the unit economics of traditional industries (aviation, banking) are systematically undervalued, with the next batch of winners hiding within them.
The author cites the late Sir John Templeton's August 2000 view that technology has changed the world but "not changed human nature." The author considers this judgment highly prescient. The advancement of disruptive technological innovation follows a fixed path, known as the "innovation cycle": investment returns concentrate in the early stages of the cycle, and before technological maturity arrives, society becomes the ultimate beneficiary—disruptive innovation wins, but late-stage investors often lose. The core observation is that human psychology is inherently inclined to linearly extrapolate current trends, thus often overestimating the impact of adopting new disruptive technologies. Meanwhile, a group of "disruptive superhumans" deliberately reinforces this forward-looking bias, leveraging a psychological phenomenon called the "conjunctive fallacy." They explicitly invoke Amazon's business template of "losing money today, dominating the market tomorrow," selling new shares at high prices in private markets or through IPOs.
The "Unicorn Industry" refers to fast-growing (though not necessarily young) technology companies with a combined valuation of approximately $700 billion, each valued at over $1 billion. Their selection metric is growth, and the narrative is "Blitzscaling." In this world, "moving fast and breaking things" is the path to the promised land of a winner-takes-all economy. Since these companies incur losses rather than profits, their valuations are not based on traditional earnings or cash flow multiples, but on a set of subjective and self-referential assumptions. These valuations are manipulated by a growing group of private equity/venture capital managers who charge high fees and trade companies among themselves in "up-only" rounds—no one wants a valuation markdown.
The author argues that examining the current position in the innovation cycle and the behavior of the unicorn industry offers instructive insights for public equity investors. The report presents four arguments:
1. "The past is prologue": Human nature ensures we repeat past behaviors; this innovation cycle and the resulting investor behavior are no different from previous ones.
2. Innovation cycles create winners: But at the current scale and valuation, today's winners may have become mathematical victims of their own success.
3. The unicorn industry's rush to IPO is evidence of speculative release: The conjunctive fallacy distorts valuations in both private and public markets.
4. The next batch of stock market winners is hiding in plain sight: The frenzy surrounding pioneers of the innovation cycle obscures a group of mature companies with low valuations, strong unit economics, and adoption of new technologies.
The author uses the example of 19th-century British railroad tycoon George Hudson to illustrate how early success in an innovation cycle attracts competing capital, ultimately leading to overbuilding and fraud. At his peak, Hudson was known as the "Railway King," an early practitioner of blitzscaling business strategies—more than a century before LinkedIn founder Reid Hoffman coined the term. His Midland Railway expanded rapidly, encompassing highly profitable and (in the short term) monopolistic routes between London and the industrial heart of the East Midlands. However, this early financial success triggered a wave of competing capital, leading to railroad construction expanding into increasingly marginal and less profitable lines. Hudson ultimately collapsed under the need to issue more shares to support highly capital-intensive projects, even resorting to paying dividends out of capital—a form of securities fraud.
The author notes that similar patterns emerged in the U.S. during the revolutions in lighting, telephony, oil, and the PC and internet revolutions of the late 20th century. The core observation is that technological progress is not smooth. As Schumpeter argued, the creative destruction unleashed by entrepreneurship, and the subsequent investment frenzy, is "lumpy." Nevertheless, the promise of the future has always been capital's greatest temptation. The author borrows economist Carlota Perez's framework to illustrate these cycles with charts. If this framework holds true today, it raises critical questions for public equity investors: Where are we in the current innovation cycle? To what extent has the stock market underestimated or overestimated the impact of this cycle? Are there valuation distortions in disruptive companies that could reverse? Finally, are there unrecognized beneficiaries of the cycle?
The author argues that while current winners such as FAANG and BATS possess deep moats and high returns on assets, their market capitalizations and market shares have already subjected them to the mathematical challenges of the law of large numbers. Future growth will require entry into capital-intensive sectors, and incremental returns on capital will decline.
The author warns that the wave of unicorn IPOs is evidence of speculative release, and investors are highly susceptible to the conjunctive fallacy—overestimating the probability of a complex narrative (e.g., "the Amazon of transportation") while underestimating simple base rates.
The next batch of winners is hiding in traditional industries.
The author argues that in the current innovation cycle, the market has mistakenly rewarded unicorn companies pursuing loss-driven market dominance strategies, while truly sustainable, profitable traditional industries with technology integration potential (such as airlines and banks) have been overlooked, creating opportunities for patient investors.
The author demonstrates the significant advantage of traditional industries in unit economics by comparing the financial data of the airline industry with ride-hailing companies.
The author believes that major US banks have significantly improved productivity and reduced service costs by adopting digital and mobile banking technologies.
The author holds a [cautious/bearish] view on the current market structure, arguing that the high valuations of unicorn industries are a product of the "conjunction fallacy," while the value of traditional industries is systematically undervalued.
| Ticker | Direction | Author's One-Sentence View | Key Data |
|---|---|---|---|
| Amazon | Hold & Observe | A current winner, but faces the law of large numbers; entering heavy-asset sectors like fresh grocery retail will drag down incremental returns on capital | Burned $800 million from 1995 to 2002 before becoming self-sufficient; hypothetical calculations suggest its terminal market cap could exceed one-third of U.S. GDP |
| Netflix | Hold & Observe | High risk of growth expectations falling short; if earnings only triple and the valuation reverts to 20x P/E, the stock could be cut in half | Consensus expects earnings to quadruple; the author assumes a triple |
| Uber | Not specified (avoid/bearish) | The Amazon template does not apply; it started by attacking the capital-intensive transportation industry, lacks a moat, and its cash flow is far inferior to Amazon's | Lost $800 million in Q1 2019; raised $30 billion and burned $15 billion over ten years of operations |
| WeWork | Not specified (avoid/bearish) | A classic case of creative accounting; "Community Adjusted EBITDA" turned a $1.4 billion GAAP loss into a $725 million profit | $1.4 billion GAAP loss vs. $725 million adjusted profit |
| U.S. Airlines | Not specified (bullish) | Unit economics are far superior to ride-hailing companies; the market assigns only 7-9x earnings, implying a low terminal value, and fails to account for the value of loyalty programs | $77.2 billion in net profit over ten years, returning $39 billion to shareholders; headcount reduced from 520,000 to 440,000, while RPMs rose from 525 billion to over 1 trillion |
| U.S. Large Banks | Not specified (bullish) | By integrating digital technology as "fast followers," costs continue to decline and profitability is recovering | Closed nearly 2,000 branches; deposits grew by an average of $43 billion annually; customer service costs fell from $1,000 to below $800 |