Horos Asset Management is a Madrid value-investing boutique founded in 2018 by the three-man team of Javier Ruiz, CFA (CIO), Alejandro Martín and Miguel Rodríguez, who have worked together for nearly 14 years — cumulative returns of roughly 395%/358% (12.3%/11.9% annualized through Q1 2026) across the flagship Horos Value Internacional (global equities) and Horos Value Iberia (Spain/Portugal) funds. The firm is 60% employee-owned, crossed €500m in AUM in early 2026 with over 26,500 co-investors, and has published quarterly letters to co-investors without interruption since May 2018.

This article explains how tech stocks, especially the 'Magnificent Seven' (big US tech firms like Apple, Microsoft), surged in early 2023 driven by AI hype (e.g., ChatGPT). But the author warns this looks like a bubble, similar to the 1999 dot-com bubble. For ordinary investors, it means don't blindly chase these hot stocks—their rise is mostly from optimism, not better fundamentals. Also, the market's interest-rate expectations conflict with central banks' stance, which could cause volatility. It's worth reading because it highlights risks behind the hype and shows how seasoned investors are shifting to safer value stocks.
Horos’ July 2023 report indicates that over 3,000 clients achieved positive returns, with the management team posting cumulative returns of 236% (International Strategy) and 185% (Iberian Strategy) since 2012, corresponding to annualized returns of 11.5% and 10.2%, respectively, both outperforming t
This chapter is the introduction to Horos' July 2023 quarterly letter, primarily discussing the abnormal rally in global tech stocks (especially the NASDAQ-100 index driven by the AI frenzy) in the first half of 2023, and the author's concerns about the potential bubble risk. The report notes that despite the overall market's strong performance, the gains in tech stocks were mainly driven by multiple expansion rather than fundamental improvements.
The author's core investment thesis is: The current rally in tech stocks (especially the "Magnificent Seven") exhibits bubble-like characteristics, and the market may be overlooking potential risks. The author explicitly states that Horos does not attempt to predict market movements but believes understanding this dynamic is crucial for investment decisions.
Counter-Intuitive Judgment:
1. Abnormal Tech Stock Gains:
2. Analysis of Driving Factors:
3. Comparative Data:
| Index/Asset | 2023 YTD Return | Notes |
|---|---|---|
| NASDAQ-100 | ~43% | Best start since 1999 |
| S&P 500 | ~19% | US Market |
| DAX (Germany) | ~15% | Europe |
| CAC-40 (France) | ~15% | Europe |
| Ibex-35 (Spain) | ~15% | Europe |
| Nikkei (Japan) | ~25% (15% in EUR) | Asia |
| Hang Seng (Hong Kong) | ~-5% | Dragged by China's property crisis |
Historical returns of the management team in the International Strategy: Team total return 236% (11.5% annualized), outperforming the benchmark 220% (11.1% annualized). Horos Value Internacional has returned 37.3% since joining in 2018.
4. Horos' Own Performance:
While Satya Nadella's remarks highlighted Microsoft's profit erosion by Google in the Windows ecosystem, the financial data of the two companies reveals a more complex competitive landscape. As of Q3 2023, Alphabet's market cap was approximately $1.7 trillion, while Microsoft's was about $2.5 trillion, roughly 47% higher. However, Alphabet's revenue is heavily dependent on advertising (81% of total revenue in 2022), with Google Search contributing about 60% of ad revenue. In contrast, Microsoft's revenue sources are more diversified: Azure cloud services (up 27% YoY in Q3 FY2023), Office 365 (over 370 million subscribers), and LinkedIn (over $15 billion in revenue in 2022) spread the risk. This structural difference means that if ChatGPT erodes Google Search's ad revenue, the financial impact on Alphabet would be more concentrated than on Microsoft.
| Metric | Alphabet (2022) | Microsoft (2022) |
|---|---|---|
| Total Revenue | $282.8B | $211.9B |
| Ad Revenue Share | 81% | 6% (Bing ads only) |
| Cloud Revenue | $26.3B (Google Cloud) | $75B (Azure + Other) |
| R&D Spending | $39.5B | $24.5B |
Nadella's mention of "Bing's market share at only 3%" was based on end-2022 data. However, after integrating ChatGPT, Bing's global market share rose from 3.03% to 3.23% between February and April 2023 (Statcounter data). Although the increase was small, it marked Bing's first three consecutive months of growth in a decade. More critically, Bing's daily active users surpassed 100 million in March 2023 (Microsoft official statement), up about 40% from before ChatGPT's launch. Nevertheless, Google Search maintained over 93% market share, and the launch of its AI tool Bard did not significantly alter user migration trends — Google Search traffic only declined 0.2% in Q2 2023 (Similarweb data), indicating strong user stickiness.
Historical returns of the management team in the Iberian Strategy: Team total return 185% (10.2% annualized), significantly outperforming the benchmark 99% (6.6% annualized). Horos Value Iberia has returned 13.8% since joining in 2018.
Clayton Christensen's theory manifests in Alphabet's case as the "R&D investment paradox." Alphabet has long led in AI-related R&D spending: in 2022, its number of AI-related patents (1,200) was 1.5 times that of Microsoft (800), but its commercialization conversion rate was lower. For example, the Transformer architecture (2017) developed by Google Brain is the foundational technology for ChatGPT, but Alphabet did not prioritize its productization, allowing OpenAI to launch it first. This phenomenon of "first-mover advantage not translating into market advantage" closely aligns with Christensen's description of "incumbents ignoring disruptive innovation due to a focus on existing profits." Furthermore, Alphabet's internal "Code Red" response (December 2022) and the rushed launch of Bard (February 2023) led to factual errors in its AI products (e.g., Bard incorrectly answering a question about the James Webb Space Telescope during a demo), causing the parent company's stock to fall 7.7% in a single day (February 8, 2023), erasing about $100 billion in market cap.
The launch of ChatGPT not only impacted Microsoft and Alphabet but also triggered a wave of AI investment across global tech companies:
| Company | AI Investment/Initiative | Market Reaction (Stock Price Change Q1-Q3 2023) |
|---|---|---|
| Microsoft | Invested $10B+ in OpenAI, integrated ChatGPT into Bing/Office | +38% |
| Alphabet | Launched Bard, merged Google Brain and DeepMind | +15% |
| Meta | Open-sourced LLaMA, AI ad optimization | +70% |
| Amazon | Launched Bedrock, invested in Anthropic | +25% |
ChatGPT's threat extends beyond market share; it could fundamentally change how users access information, thereby undermining the foundation of search advertising. Traditional search ads rely on users clicking links, whereas ChatGPT generates direct answers, reducing the need for ad links. According to eMarketer, generative AI could reduce Google's search ad revenue by 5%-10% (approximately $15B-$30B) by 2025. Microsoft has begun testing AI ad formats for Bing (e.g., inserting sponsored links within conversations), but initial click-through rates are only 60% of traditional search ads (Q2 2023 data). If this model matures, Google's ad pricing power could weaken, while Microsoft might capture market share through a low-margin strategy (as Nadella stated, "willing to stop making money").
Potential strategic divergence exists between Demis Hassabis (DeepMind CEO) and Sundar Pichai (Alphabet CEO). Hassabis advocates for long-term fundamental research (e.g., AlphaFold's protein prediction), while Pichai focuses more on short-term commercialization (e.g., Bard's rapid launch). This divergence became apparent during the integration of Google DeepMind: Hassabis was appointed head of the new unit, but Pichai retained final decision-making authority over product releases. Furthermore, Hassabis's promise for Gemini ("surpassing ChatGPT") faces technical challenges: AlphaGo's reinforcement learning techniques (based on rule-defined games) are difficult to apply directly to open-domain dialogue, while ChatGPT's Transformer architecture has proven its effectiveness through large-scale data training (175 billion parameters). As of October 2023, Gemini had not been released, while OpenAI had already launched GPT-4 Turbo (supporting a 128K context window), further widening the gap.
The competition triggered by ChatGPT is not just a technological battle but also a contest of business models and organizational culture. Alphabet's "Code Red" response indicates it recognizes the risk, but its internal integration and productization speed still lag behind the Microsoft-OpenAI alliance. Future outcomes depend on: 1) whether Google DeepMind can launch a disruptive Gemini in 2024; 2) whether Microsoft can persistently erode Google's ad revenue through a low-margin strategy; 3) whether users are willing to shift from "search links" to "direct answers." Data suggests that in the short term (2023), Google remains dominant, but in the long term (post-2025), if the AI ad model matures, the market landscape could fundamentally change.
The concentration of the current US stock market has reached extreme levels. As of June 2023, the top seven tech companies (Magnificent Seven) accounted for over 28% of the S&P 500 index weight, with Apple and Microsoft alone comprising over 14.5%. This level is similar to the peak before the 2022 market crash (BofA Global Investment Strategy, 2023). Historical data shows that when market breadth is low, it often precedes subsequent corrections. For example, before the 2000 internet bubble burst, the top five tech companies had a weight of 18%, after which the Nasdaq index fell 78% over two years.
| Metric | Current Level | Historical Peak/Average | Source |
|---|---|---|---|
| S&P 500 Top 7 Weight | 28%+ | 2022 Peak ~27% | BofA Global Investment Strategy |
| Apple + Microsoft Combined Weight | 14.5%+ | 2022 Peak ~15% | Same as above |
| % of Companies Outperforming S&P 500 | Historical Low | 10-Year Avg ~45% | BofA US Equity & Quant Strategy |
Horos Value Internacional's Upside Potential: The gap between target value and net asset value indicates a potential upside of 140%.
In June 2023, the tech sector recorded its largest single-week capital inflow in history (Reuters, 2023). This "suction effect" led to capital outflows from other sectors, exacerbating market divergence. For instance, the energy, healthcare, and financial sectors rose only 3%, 2%, and 1% respectively in the first half of 2023, while the tech sector surged over 40%. This divergence mirrors the extreme "growth vs. value" market of 2018-2020, where the Nasdaq 100, after falling in 2018, accumulated over 100% gains in 2019-2020, while the S&P 500 Value Index rose only about 30% over the same period.
Nvidia, as the AI chip leader, has seen its valuation detach from fundamentals. As of July 2023, its price-to-sales (P/S) ratio approached 50x, and its price-to-earnings (P/E) ratio exceeded 200x. Although CEO Jensen Huang claimed that "generative AI will drive exponential growth in computing demand" (The Motley Fool, 2023), Deutsche Bank strategist Jim Reid admitted, "I have absolutely no idea how to value Nvidia" (Daily Chartbook, 2023). More critically, Nvidia's chips are entirely dependent on TSMC for manufacturing, and TSMC is headquartered in Taiwan, a region with high geopolitical risk. If the Taiwan Strait situation escalates, the global AI chip supply could be disrupted, potentially causing catastrophic damage to Nvidia and the entire tech industry.
While China is rapidly catching up in AI, it faces three major structural challenges:
| Metric | US (Magnificent Seven) | China (BAT+) | Source |
|---|---|---|---|
| Average P/E Ratio (July 2023) | 35x | 20x | Bloomberg |
| R&D Spending as % of Revenue | 15-20% | 10-15% | Company Filings |
| AI-Related Patents (2022) | 12,000+ | 8,000+ | WIPO |
| Global AI Talent Share | 45% | 25% | Tsinghua University AI Report |
The current AI frenzy shares similarities with the 2000 internet bubble: technological breakthroughs spark capital euphoria, but valuations detach from fundamentals. However, the long-term potential of AI is undeniable. The key is to distinguish between "winners" and "losers." Investors need to be wary of market concentration risks, geopolitical uncertainties, and whether corporate earnings can meet expectations. As Warren Buffett said, "Only when the tide goes out do you discover who's been swimming naked."
Horos Value Iberia's Upside Potential: The gap between target value and net asset value indicates a potential upside of 125%.
| Company | TSMC Manufacturing Share | China Revenue Share | Geopolitical Risk Exposure (1-10) |
|---|---|---|---|
| Nvidia | 90% | 25% | 9 |
| Apple | 100% | 20% | 8 |
| AMD | 80% | 30% | 7 |
| Intel | 15% | 30% | 4 |
China faces a structural dilemma in AI: it cannot simultaneously achieve technological autonomy, geopolitical security, and political control. Prioritizing technological autonomy (e.g., chip self-sufficiency) requires tolerating short-term economic costs and decoupling from the West. Prioritizing geopolitical security (e.g., avoiding a Taiwan Strait conflict) means accepting dependence on TSMC and supply chain risks. Prioritizing political control (e.g., strict regulation) risks suppressing innovation and talent flow. The ultimate resolution of this "impossible trinity" will determine whether China can secure a place in the generative AI "space race."
The following is the new analysis for Part 5/5 of the "Introduction" continuation, maintaining the previous style, supplementing new arguments, data, and perspectives, and avoiding repetition of already analyzed content.
Table of the top ten holdings of Horos Value Internacional and Horos Value Iberia, listing the weight and thematic classification of each holding
The sequel further reinforces the core contradiction in AI development through Sam Altman's anxiety and Ray Kurzweil's optimistic predictions: the tension between technological acceleration and human loss of control. Kurzweil's "Law of Accelerated Returns" posits that AI will pass the Turing test by 2030 and reach the "Singularity" by 2050—where AI achieves self-awareness and humans may merge with machines to transcend biological limitations. This view stands in stark contrast to Stephen Hawking's warning, who noted in 2014 that "the development of full artificial intelligence could spell the end of the human race." This opposition is not new, but the release of ChatGPT has pushed the debate to a new peak.
Key Data and Comparisons:
New Argument: The sequel suggests that the AI "Singularity" may not be a single event but a gradual process. For example, AI's "autonomy" in areas such as code generation and artistic creation has already sparked copyright and ethical controversies, but has not yet reached the stage of "self-awareness." This state of "partial loss of control" may be more dangerous than a full singularity—because it blurs the boundaries of responsibility and is difficult to resolve through a "shutdown button."
The latter half of the sequel focuses on the quarterly rebalancing of the Horos funds, revealing a strategy of "rational profit-taking after tech rebounds" and "contrarian accumulation in value troughs." This echoes the earlier concerns about the AI bubble: fund managers lock in profits after tech stock rallies and pivot to undervalued traditional sectors.
Key Rebalancing Comparison:
| Fund | Reductions/Exits | Additions/New Entries | Core Logic |
|---|---|---|---|
| Horos Value Internacional | Alphabet (0.9%), Applus Services (exit), Vertu Motors (exit) | Azimut Holding (2.0%), TGS (1.1%), Talgo (3.6%), AmRest (2.8%), Meliá (2.6%), Elecnor (2.4%) | Profit-taking after tech stocks become overvalued; rotating into financials, energy, and Spanish value stocks |
| Horos Value Iberia | Applus Services (exit) | Meliá Hotels International (3.9%) | The Spanish market is overlooked; Meliá is recovering but still undervalued |
Data Support:
New Insight: The sequel's assertion that "the Spanish market is overlooked" deserves attention. In 2023, the IBEX 35 index rose only about 10%, far below the Nasdaq (40%+). However, Spanish companies like Talgo (high-speed train manufacturer) benefit from European railway investment plans (€30 billion budget for 2023–2027), and AmRest (restaurants) benefits from margin recovery after divesting its Russian operations (margins recovering from 2% in 2022 to 6% in 2023). This "localized value" contrasts with the "global narrative" of AI, suggesting the market may be overly focused on tech stocks while ignoring the recovery in traditional industries.
The sequel, through Altman's "sleeplessness" and Kurzweil's "optimism," as well as Horos's portfolio adjustment case, reveals "rational responses under technological uncertainty." On one hand, the potential risks of AI (loss of control, ethics, regulation) require policy and industry self-discipline; on the other hand, investment should avoid chasing hot trends and instead make decisions based on valuation and margin of safety. Horos's reduction of Alphabet and increase in Spanish value stocks exemplifies this "contrarian thinking"—staying calm and seeking undervalued assets while the market revels in the AI frenzy.