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Baillie GiffordDeep research30 Jun 2026Source: bailliegifford.com

Rebuilding confidence in UK growth

Baillie Gifford is an Edinburgh investment partnership founded in 1908, famous for ultra-long-horizon, high-conviction growth investing — its early stakes in Amazon, Tesla and NIO are classics. Its "actual investors" philosophy holds world-changing companies on 5-10 year views; AUM is around $120bn. The Insights column carries its managers' investment views and thematic research.

多位合伙人 · 1908 · 英国爱丁堡Long-term growth / Global

In plain words

This report argues that some quality UK companies are undervalued because investors have piled into a few big stocks like banks and defense firms. Firms like Moonpig (a digital greeting card platform with 70% UK market share) and Spirax Sarco (an industrial engineer with a hard-to-replicate sales force) have strong earnings but cheap prices. For ordinary investors, it suggests looking beyond the hype at medium-sized UK growth stocks that the market has overlooked. Worth reading because it shows when the market makes a mistake, patient investors can find bargains.

AI SummaryAI-generated · may contain errors · verify against the original

The UK stock market exhibits a significant disconnect: in 2024, the FTSE All-Share index rose 24%, but only 10 companies contributed nearly two-thirds of the gains, concentrated in the banking, defense, and pharmaceutical sectors. Meanwhile, many global, innovative growth companies in the FTSE 250 (

~8 min full read · 8 sections
Deep Analysis

Core Thesis

The report argues that the UK stock market currently presents a structural opportunity where "fundamentals are significantly out of sync with valuations." Due to macro shocks over the past five years, investors have shortened their time horizons, causing capital to cluster in a handful of large-cap stocks (banks, defense, pharma). Meanwhile, many growth companies in the FTSE 250 with global competitiveness and sustained growth capacity have seen their earnings per share (EPS) growth outpace that of cyclical value stocks, yet their share prices have yet to reflect this shift. The report's core judgment is that the intrinsic value of long-term growth companies is systematically undervalued, offering a significant contrarian entry opportunity for patient capital.

This thesis stands in stark contrast to the market consensus (that the UK is a value/defensive market, with growth opportunities in the US or Asia). Most investors believe the UK stock market lacks a growth narrative, but the report argues that the growth narrative is not missing—it has been obscured by the market's short-term narrative.

Evidence Chain

The report constructs its logical chain using the following data and cases:

1. Abnormal Concentration of Market Returns (Indicating Structural Imbalance)

  • In 2024, the FTSE All-Share Index rose 24%, one of the strongest years since 2009.
  • Yet just 10 companies contributed nearly two-thirds of the index's gains, concentrated in the banking, defense, and pharmaceutical sectors.
  • Conclusion: The index's rise masks the weak performance of most companies (especially mid-cap growth stocks).

2. Historical Divergence Between Large-Cap and Small-Cap Performance and Fundamentals

  • Over the long term, faster-growing companies in the FTSE 250 have delivered significantly higher returns than large-cap stocks.
  • However, this historical relationship has reversed in recent years (the author does not provide specific annual figures but implies this is a rare point of divergence).
  • Key evidence: The EPS growth of high-quality growth companies has once again outperformed that of cyclical value sectors, yet their share prices have not yet reflected this advantage.

3. Case Evidence: Moonpig

  • Market perception: A UK consumer stock, its valuation has fallen due to concerns over slowing discretionary spending.
  • The report's rebuttal: Moonpig is actually a mispriced digital platform.
  • Holds 70% market share in the UK online greeting card market, which itself is growing.
  • Business model advantages: High repeat purchase rates, low marketing intensity, strong cash flow, disciplined reinvestment.
  • Core characteristics: A data science-driven personalization engine with contextual stickiness (gifts + emotional moments).
  • Author's conclusion: It is not a weak consumer retail company but a structurally advantaged online platform that the market is pricing as an ordinary retail stock.

4. Case Evidence: Spirax Sarco (New Buy Target)

  • Market perception: Some end-market demand is normalizing, and the share price has fallen, with the market viewing it as a structural problem.
  • The report's rebuttal: This is a cyclical pause, not a structural decline.
  • Core moat: Approximately 2,000 highly skilled sales engineers globally, providing complex customized solutions to customers.
  • Business model outcomes: High customer stickiness, pricing power, high entry barriers, long-term organic growth, strong returns, and resilient margins.
  • Author's conclusion: The recent share price weakness offers an attractive entry point to buy this world-class industrial compounder.

5. Macro Background Explanation (Why the Opportunity Exists)

The cumulative effects of shocks over the past five years (pandemic, supply chain disruptions, inflation, interest rate hikes, geopolitical uncertainty) have led to:

  • A shortening of investors' time horizons.
  • Capital shifting toward assets that provide near-term cash flow certainty (e.g., AI-related spending stocks).
  • Long-duration growth opportunities being excessively discounted.
  • Result: Narrow market leadership, widening style divergences, which runs counter to the BGUK long-term growth portfolio style, explaining its recent underperformance relative to its benchmark.

Companies/Themes Involved

Company/Theme Role Key Data Author's Stance
Moonpig Core case, illustrating an undervalued digital platform 70% market share; high recurring revenue, low marketing intensity, strong cash flow Bullish, believes the market has completely misjudged the nature of its business model
Spirax Sarco New buy case, illustrating cyclical vs. structural misjudgment 2,000 global sales engineers; long-term organic growth, high margins Bullish, views the current cyclical trough as an opportunity to buy a world-class compounder
FTSE 100 / FTSE 250 Comparison Market structure analysis The FTSE 100's 2024 rise was primarily driven by 10 large-cap stocks; the performance of growth stocks in the FTSE 250 has not been reflected Neutral observation, noting a rare reversal in the historical return relationship between the two
BGUK Portfolio Clarification of own position The report notes that many companies in its portfolio have more resilient operational performance than their share prices reflect Implicitly bullish, believes valuation dislocation creates room for catch-up

Investment Implications

Actionable Directions (Specific):

  • Focus on growth companies in the FTSE 250 that have global operations, structural competitive advantages (e.g., data, engineering service moats), high recurring revenue, and currently low P/E ratios.
  • Avoid cyclical companies that rely purely on a macro recovery narrative; instead, seek out structural growth stories that are "independent of the macroeconomic cycle."
  • Prioritize companies whose business models feature "digital platforms" or "embedded high-skill services."

Perspective Bias Reminder:

As a typical growth-oriented/long-termist investment institution, Baillie Gifford is naturally inclined to favor "long-duration" assets and tends to attribute short-term underperformance to market mispricing rather than fundamental deterioration. Its analysis may underestimate the substantive drag that macro conditions (e.g., persistently high interest rates, shifts in consumer spending patterns) could have on the revenue growth of these companies. Investors need to independently verify whether the current valuation discount is a sign of market inefficiency or a rational response to fundamental deterioration (e.g., Moonpig's growth ceiling, Spirax's customers' capital spending cycle contraction).


Core Thesis

The article (including the performance data and risk warnings in this section) aims to reveal that the Baillie Gifford UK Growth Trust's historical returns have long lagged behind the FTSE All-Share Index, but the institution believes this gap precisely reflects the market's systematic undervaluation of UK growth companies. What investors should focus on is not short-term performance rankings, but the mispricing opportunity between growth stocks and their intrinsic value.

The difference between this thesis and market consensus is: most investors view the fund's underperformance relative to the index as a weakness, while the author interprets it as a signal for patient capital to enter — over the past five years, macro shocks have forced capital to concentrate in a small number of large-cap value stocks, causing innovative growth companies to be mispriced.

Evidence Chain

  • Historical Performance Comparison (Source: Table in this section): The annual total returns as of March 31 each year show the fund's NAV underperformed the index for three consecutive years from 2022 to 2024, gradually closing the gap but still lagging in 2025–2026; share price volatility was greater, with the maximum drawdown occurring in 2022 (-18.8%). Detailed data are as follows:
Year (as of 3/31) Share Price Return (%) NAV Return (%) FTSE All-Share Index (%)
2022 -18.8 -9.5 13.0
2023 -9.2 -2.6 2.9
2024 1.5 2.3 8.4
2025 12.2 3.5 10.5
2026 7.2 8.1 21.5
  • Index Concentration (From Full Overview): In 2024, the index rose 24%, but just 10 stocks contributed nearly two-thirds of the gains (banks, defense, pharmaceuticals), in stark contrast to the fund's heavily weighted growth companies.
  • Fundamental Comparison: Companies such as Moonpig and Spirax Sarco have already shown better EPS growth than cyclical value stocks, yet their share prices have not reflected this.

Companies/Themes Involved

  • Moonpig (Growth company, neutral observation / implied bullish): Strong EPS growth, but valuation has not reflected it.
  • Spirax Sarco (Growth company, neutral observation / implied bullish): Innovative attributes overlooked by the market.
  • Banking / Defense / Pharmaceutical Sectors (Short-term certainty beneficiaries): The author implies these sectors are already fully valued, and the sustainability of their growth is questionable.
  • Baillie Gifford UK Growth Trust itself (Investment vehicle): Through risk factor disclosures, the article highlights its concentrated holdings, liquidity risk, premium/discount risk, etc., implying that investors must accept higher volatility in exchange for long-term excess returns.

Investment Implications

  • For investors who embrace the "patient capital" philosophy: They can exploit the current valuation mispricing through this fund or by directly allocating to UK small/mid-cap growth stocks, waiting for the market to reprice them.
  • On the operational side, note: The fund's holdings are concentrated (explicitly warned in risk factors), and share price volatility may be amplified by premiums/discounts; although historical performance has improved over the past three years, it still lags the index, and failing to outperform in the short term is not an obstacle to buying.
  • The author's firm (Baillie Gifford), as a growth-oriented investment manager, naturally tends to emphasize innovation narratives and long-term potential, and its views may underestimate the sustainability of value stocks in the future interest rate environment.